LYNX AND MULLENLOWE UNVEIL #GetPearedUp CAMPAIGN TO REDEFINE INTIMACY FOR GEN Z

LYNX AND MULLENLOWE UNVEIL #GetPearedUp CAMPAIGN TO REDEFINE INTIMACY FOR GEN Z

Integrated communications agency MullenLowe UK announced the launch of its latest social-first campaign with the no.1 men’s fragrance brand in the world, Lynx. #GetPearedUp is about encouraging guys to get closer to others in fun and irreverent way this Valentine’s Day. In a world where guys are detached from a lack of relationships, Lynx recognises […]

PB Creative continues the craziness with Axe Collisions!

PB Creative continues the craziness with Axe Collisions!

Following the enormous success of the iconic Lynx Africa and Marmite brand mash up, the craziness continues with two new additions to the Axe (Lynx in the UK) collisions family. Building on this success and the appetite that consumers clearly have for limited edition packs and further collisions pairings, PB Creative was briefed to consider […]

Lynx deploys ASMR in innovative new campaign by 72andSunny Amsterdam

Lynx deploys ASMR in innovative new campaign by 72andSunny Amsterdam

Lynx is promoting its Shower & Shave Foam range of 2-in-1 products in a new series of films that harness the power of ‘Autonomous Sensory Meridian Response’ (ASMR). Created by 72andSunny Amsterdam, they take the form of instructional videos, dubbed ‘Lynx Shavetorials’, aimed at ‘shave curious’ men. The films inspire young men to have fun, […]

AXE launches a new gifting range, with experience-led global design by PB Creative

AXE launches a new gifting range, with experience-led global design by PB Creative

AXE (LYNX in the UK) introduces a new gifting range with a holistic 2D and 3D packaging design by London-based AXE brand guardians, PB Creative. In the build up to the festive period, AXE’s parent company Unilever asked PB Creative to further enhance its gifting experience for 2018, while reducing complexity and increasing sustainability. PB […]

Anthony Joshua and Lynx team up for “Forget About Labels”multi-channel campaign created by W

Anthony Joshua and Lynx team up for “Forget About Labels”multi-channel campaign created by W

“Forget About Labels” is W’s high-impact new TV and cinema advertising campaign – created for Lynx with Anthony Joshua to champion male confidence and individuality. The powerful film is set to launch ahead of Joshua’s World Heavyweight title defence against Kubrat Pulev on 28 October 2017. The 60-second ad was conceived by creative communications agency […]

PB Creative unveils an iconic look for the new Lynx limited-edition range with boxing champion Anthony Joshua

PB Creative unveils an iconic look for the new Lynx limited-edition range with boxing champion Anthony Joshua

PB Creative has designed the packaging for a new limited-edition Lynx range to celebrate its collaboration with world heavyweight boxing champion Anthony Joshua. PB worked with Lynx, Anthony Joshua and his management team to develop an identity that is unmistakably Lynx, communicates the new brand message of inclusivity, and points to the way Anthony Joshua […]