ROTHCO creates a striking campaign to urge people to #takenotice this Breast Cancer Awareness month

By on    Advertising, Latest, Marketing  

ROTHCO creates a striking campaign to urge people to #takenotice this Breast Cancer Awareness month

 If one of the most touched and photographed breasts in the world suddenly developed a lump, would anyone notice? That was the key question asked by leading Irish cancer charity, the Marie Keating Foundation, and creative agency ROTHCO | Accenture Interactive, as part of their arresting new campaign, ‘Take Notice’, for Breast Cancer Awareness […]

DDFH&B’s campaign for the Marie Keating Foundation hides an important message

By on    Advertising, Latest, Marketing  

DDFH&B’s campaign for the Marie Keating Foundation hides an important message

The Marie Keating Foundation teams up with DDFH&B to launch the first ever coughing billboard. Designed to raise awareness of about the dangers of lung cancer, the specially-built outdoor piece includes an audio instalment that immediately grabs the attention of passers-by with a coughing sound. The billboard displays a seemingly innocent statement, but when you […]