National Lottery operator Allwyn invites the nation to ‘add some play’ to their Christmas with Scratchcards campaign

National Lottery operator Allwyn invites the nation to ‘add some play’ to their Christmas with Scratchcards campaign

‘Musical Scratchcards’ – created with VCCP and Hearts & Science – taps into nation’s love of Christmas traditions Fully integrated campaign features National Lottery-funded Good Cause choir Allwyn, operator of The National Lottery, today launches a festive Scratchcards campaign, which celebrates the entertaining ways adults come together to play games at Christmas. The fully integrated campaign brings […]

Perfetti Van Melle Awards Gum Brands’ Account to Interpublic with FCB London as Lead Agency

Perfetti Van Melle Awards Gum Brands’ Account to Interpublic with FCB London as Lead Agency

Perfetti Van Melle (PVM), one of the world’s leading manufacturers and distributors of confectionery and chewing gum, announced the appointment of FCB London, part of Interpublic Group (NYSE: IPG), as its lead agency for creative and strategic responsibilities for a portfolio of its gum brands. This decision follows a highly competitive pitch and marks the […]

THINK! LAUNCHES SOBERING REMINDER FOR DRIVERS AHEAD OF CHRISTMAS

THINK! LAUNCHES SOBERING REMINDER FOR DRIVERS AHEAD OF CHRISTMAS

The craft-focused campaign, developed by VML, highlights the real-world consequences of drink-driving The Department for Transport today announced the launch of its latest drink-driving campaign for THINK! ahead of the festive season. The new work challenges the misconceptions drivers often have – that there is no risk in driving after a small amount of alcohol. […]

We Are Social report highlights hedonism, conscious consumerism and gate-keeping on social in 2025 edition of Think Forward

We Are Social report highlights hedonism, conscious consumerism and gate-keeping on social in 2025 edition of Think Forward

Two- thirds of marketers have increased messaging around sustainability in social content 2024, and 59% admit to risk-taking, according to a new report from global socially-led agency We Are Social. Think Forward 2025: The Liveable Web predicts the key trends that will shape social media over the next year. Compiled by We Are Social’s Cultural Insights team […]

Erste Group and Jung von Matt Donau tell the true story behind “Silent Night”, and show how a small spark can brighten the whole world

Erste Group and Jung von Matt Donau tell the true story behind “Silent Night”, and show how a small spark can brighten the whole world

Erste Group, the financial services company, celebrates the true story of the Christmas carol “Silent Night” in an inspiring three-minute film created by Jung von Matt Donau, reminding audiences that anyone and everyone can be the spark that changes the world. Called “Silent Night”, the Christmas advert takes us back to the Austrian village of […]

IKEA’s iconic blue bag takes centre stage on Oxford Street (again) as ‘Hus of FRAKTA’ pop-up announced

IKEA’s iconic blue bag takes centre stage on Oxford Street (again) as ‘Hus of FRAKTA’ pop-up announced

Ahead of the highly anticipated Oxford Street store opening in 2025, IKEA today announced the forthcoming opening of ‘Hus of FRAKTA’; a pop-up experience on London’s Oxford Circus, dedicated to one of the most iconic symbols of the IKEA brand, the blue FRAKTA bag. Meaning ‘to freight’ in Swedish, the FRAKTA bag was originally designed […]

H&M Unwraps Festive OOH Takeover at Westfield Stratford

H&M Unwraps Festive OOH Takeover at Westfield Stratford

H&M has unveiled a new festive campaign, transforming Westfield Stratford’s busy pedestrian Bridge into a dazzling branded walkway. Stretching an impressive 130 meters, the unmissable installation offers visitors an array of stunning fashion and gifting ideas, perfectly timed to mark the reopening of H&M’s new and innovative concept store on 21st November, following an extensive […]

Kit Studio collaborates with Square, to create OOH that puts the spotlight on real sellers

Kit Studio collaborates with Square, to create OOH that puts the spotlight on real sellers

With over 4 million businesses worldwide making the most of fast payments, powerful software and real-time reporting, Square are Big in Restaurants. Building on the momentum of the established Big in Restaurants campaign, Kit Studio worked closely with Square to amplify the candid and raw photography captured by Exell, to bring the energy of real […]

Local Newscasters Bring the Absurdity in BJ’s Wholesale Club Holiday Campaign

Local Newscasters Bring the Absurdity in BJ’s Wholesale Club Holiday Campaign

New spots from Terri & Sandy spreads dangerously high levels of hilarity and savings across the nation BJ’s Wholesale Club is reviving its wildly popular digital video series “Newscasters,” which first debuted as part of the brand’s ongoing “Absurdly Simple Savings” platform in 2023. Due to the campaign’s success, the newscasters are back – this time […]

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