Experiential out-of-home created by AMV BBDO promotes the new Whole Body Deodorant in the UK This week, the world’s No.1 antiperspirant and deodorant brand Sure (also known as Rexona, Degree, Shield) is launching a sniffable billboard which allows passersby to get a whiff of the new Whole Body Deodorant as it launches in the UK. AMV BBDO, […]
Chase announces it will be the sole sponsor of England Senior Men’s Football matches on ITV ahead of the FIFA World Cup 26 World Cup in 2026. All games will be broadcast live and free to air on ITV1 and ITVX, and also covered on ITV4. The sponsorship includes TV, digital and social media, and will feature a 10-15 seconds intro either side of the […]
‘Co-op Plot Twist’ is Co-op’s biggest ever value campaign, matching Aldi prices on over 100 everyday essentials for its Members. Co-op has unveiled its latest integrated campaign ‘Co-op Plot Twist’, developed in partnership with creative agency of record, VCCP. The campaign is the convenience brand’s first ever Aldi price match campaign, highlighting Co-op’s commitment to its members. Co-op […]
B&B has partnered with Dr Megan Rossi, The Gut Health Doctor in the creation of new supplements brand SMART STRAINS®. The agency previously worked with Dr Rossi back in 2019 to create the successful gut health food brand Bio&Me. SMART STRAINS® is a new range of targeted live bacterial strains formulated by The Gut Health […]
The decorating merchant is one of the loyalty programme’s longest-standing partners Nectar360 is celebrating 20 years in partnership with Dulux Decorator Centre, the UK’s leading paint and decorating merchant with over 230 stores across the UK. DDC was an early member of the Nectar loyalty programme, joining three years after its launch in 2002 as part […]
Defiant’s remit will include development of a new brand positioning and new creative platform Beavertown Brewery has announced the appointment of Defiant to develop a new brand positioning and a new creative platform. Defiant’s remit includes evolving Beavertown’s masterbrand positioning and developing a new campaign platform. The focus will be on helping bring greater cohesion […]
Flings set out to reimagine a childhood classic: creating a toaster pastry that delivers on nostalgia and modern nutrition. With a product unlike anything on the market, the founders needed a brand identity that could balance the playful joy of childhood with the sophistication of an adult treat. They turned to Blurr Bureau, a global strategy […]
Hot on the heels of the viral reintroduction of Lea & Perrins Worcester Sauce flavour crisps, Heinz and Walkers have once again piqued the curiosity (and tastebuds) of snack fans with a cryptic DOOH and social campaign which hints at the return of an iconic flavour. The ads feature the Walkers logo recreated as a […]
Created by DUDE, the comic film highlights the finance platform’s ability to transform the painful process of VAT registration into a stress-free experience Red tape, administrative hurdles, endless paperwork – for most people, just the thought of finance admin is enough to induce a scream. In Italy, VAT registration and management is a notoriously stressful […]
Four-part social media campaign from Superdigital takes a hands-on approach to launching Copilot+ PCs, organically earning 9 million views and over 200K engagements As longtime partners, Microsoft and independent creative agency Superdigital have created some of the most memorable brand moments on the internet – from viral TikTok filters to internet-breaking collabs with satirical designer […]