bpost and mortierbrigade launch the Remco Reflex to raise drivers’ awareness of approaching cyclists

bpost and mortierbrigade launch the Remco Reflex to raise drivers’ awareness of approaching cyclists

In Belgium, around 300 cyclists are injured every year in collisions caused by car doors ​swinging open. The recent accident involving two times Olympic Gold medal winner Remco Evenepoel, who collided with a bpost van while riding his bike last week, highlights the urgent need for action. The incident prompted bpost and mortierbrigade to introduce the […]

A NEW ERA FOR LUXURY: REPORT FROM BACKSLASH, 180 LUXE, AND TBWA\CULT EXAMINES THE FUTURE OF THE LUXURY INDUSTRY

A NEW ERA FOR LUXURY: REPORT FROM BACKSLASH, 180 LUXE, AND TBWA\CULT EXAMINES THE FUTURE OF THE LUXURY INDUSTRY

The timely report provides a roadmap for luxury brands to thrive in a rapidly evolving market driven by shifting consumer values and global challenges. Today, Backslash (TBWA’s cultural intelligence unit), 180 Luxe (part of the creative boutique 180 Global), and TBWA\CULT (the new luxury brands division of TBWA\Italy) proudly present the “Future of Luxury” report, offering fresh […]

BIRD London Launches Ahmad Tea Campaign: “The World’s Cup of Tea”

BIRD London Launches Ahmad Tea Campaign: “The World’s Cup of Tea”

BIRD London is excited to unveil the latest campaign for Ahmad Tea, titled The World’s Cup of Tea, designed to drive brand awareness, increase consideration, and highlight the brand’s impressive global reach. Ahmad Tea, one of the world’s leading tea brands, is actively expanding its presence in over 90 markets worldwide, and this campaign solidifies […]

Majority’s Holiday Ad for Swedish Fish Brings Out Santa’s Sel-Fish Side

Majority’s Holiday Ad for Swedish Fish Brings Out Santa’s Sel-Fish Side

Creative agency Majority is showing a more selfish side to Santa to tout the deliciousness of Mondelēz International’s Swedish Fish candy in a new holiday campaign. The work will run online throughout North America until New Year’s. The agency won the Swedish Fish project earlier this year. 50-second, :15 and :06 spots will run on YouTube, Facebook, TikTok, and Instagram. In […]

TOPPS ANNOUNCES CHELSEA, MANCHESTER UNITED, LIVERPOOL FC, ARSENAL AND MANCHESTER CITY FAN SETS

TOPPS ANNOUNCES CHELSEA, MANCHESTER UNITED, LIVERPOOL FC, ARSENAL AND MANCHESTER CITY FAN SETS

Make a super fan’s Christmas this year with Topps’ Fan Sets from Man City, Man United, Liverpool, Chelsea and Arsenal – a must have for any die-hard fan! Topps, the premier trading card brand of Fanatics Collectibles, have today announced new highly anticipated 2024/25 Fan Set Trading Card Collections from Chelsea, Liverpool FC, Arsenal, Manchester City and for the […]

In a grand holiday production, Boticário shines a light on the act of caring for loved ones as a natural part of life’s journey

In a grand holiday production, Boticário shines a light on the act of caring for loved ones as a natural part of life’s journey

The campaign sparks meaningful conversations about the challenges families face when the roles reverse, and they must care for those who once cared for them O Boticário, a Brazilian cosmetics company voted the best brand for holiday gifting*, invites reflection on the act of caring for loved ones as a natural part of life’s journey […]

Blueair Takes High Performance to Visual Heights With New ComfortPure 3-in-1 Campaign

Blueair Takes High Performance to Visual Heights With New ComfortPure 3-in-1 Campaign

Agency Humanaut continues to position the brand as the air-care experts Blueair has launched the new ComfortPure 3-in-1, the most powerful 3-in-1 air purifier. To demonstrate the product’s unmatched performance, creative agency Humanaut has developed a new campaign to further cement the brand as the air-care experts. Created in partnership with agency Humanaut and directed by Barlow Jacobs, the […]

Newman’s Own, Inc. Good Tastes Better™ Social Experiment Determines if Brand Purpose Affects Consumer Preference

Newman’s Own, Inc. Good Tastes Better™ Social Experiment Determines if Brand Purpose Affects Consumer Preference

In a blind taste test, consumers consistently rated pizza slices where 100% of profits help kids facing adversity much higher than slices with profit supporting corporate excess. Cheese or pepperoni? Thin crust or deep dish? How about purpose-driven or excess profit-driven? Today, Newman’s Own, Inc., a company well-known and respected for its innovative business model with a […]

Toyota Spreads Festive Cheer This Holiday Season

Toyota Spreads Festive Cheer This Holiday Season

Heartwarming Holiday Ads Debuted During NBCUniversal’s “Christmas in Rockefeller Center” on NBC and “Navidades en Rockefeller Center” on Telemundo With the holiday season in full swing, Toyota is celebrating the joy of helping others through their holiday advertising. Last night during NBCUniversal’s primetime specials – “Christmas in Rockefeller Center” on NBC, “Real Reward” debuted – […]

Mercedes-AMG PETRONAS F1 Team bids emotional farewell to Lewis Hamilton with a global campaign created by AMV BBDO

Mercedes-AMG PETRONAS F1 Team bids emotional farewell to Lewis Hamilton with a global campaign created by AMV BBDO

This is the first campaign developed by AMV BBDO after winning the Mercedes F1 Team account through competitive pitch; The heartfelt tribute celebrates Hamilton-Mercedes partnership’s shared legacy while inspiring the next generation of dreamers. As the 2024 F1 season comes to a close at the Abu Dhabi Grand Prix on Sunday 8th December, the Mercedes-AMG […]

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