The Guardian reaffirms its commitment to Europe with This is Europe series and a new marketing creative ‘Hope has no borders’

The Guardian, in partnership with in-house creative agency OLIVER, has launched a new multi-layered marketing campaign to coincide with the Guardian’s renewed, long-term commitment to Europe.

The Guardian reaffirms its commitment to Europe with This is Europe series and a new marketing creative ‘Hope has no borders’

Announced today (2 March) by editor-in-chief Katharine Viner, This is Europe is the Guardian’s deeper commitment to reporting on every aspect of Europe; from the continent, its people and politics to institutions, the economy and culture. This includes a new dedicated space on the Guardian’s digital front page for European visitors, the relaunch of a […]

How can tech startups build an effective marketing strategy?

Christine Brewis, Head of Digital Marketing at Studio Graphene

How can tech startups build an effective marketing strategy?

Creating a successful tech startup is inarguably a huge challenge. According to research, 60% close up shop within their first three years. This makes sense: the market is crowded with a multiplicity of well-executed products, and finding a niche is difficult. Indeed, 42% fail apparently because their core product offering was simply not strong enough […]

Brands Focused on Customer Experience Three Times More Likely to Exceed Business Goals, Reveals New Report from Adobe

Brands Focused on Customer Experience Three Times More Likely to Exceed Business Goals, Reveals New Report from Adobe

Focusing on customer experience directly leads to higher business growth, reveals Adobe’s 2020 Digital Trends. According to the report, UK brands leading in customer experience (CX) were three times more likely to exceed their 2019 business goals. It was also found that those leading in CX all shared a common approach to investing more in […]

New study: Macmillan, Cancer Research UK and Dog’s Trust are ‘most loved’ charities in UK

Charity love is pivotal to donations, recommendations, trust, understanding

New study: Macmillan, Cancer Research UK and Dog’s Trust are ‘most loved’ charities in UK

Britain’s most loved charities have been revealed in new research by intelligence business, Savanta. Macmillan Cancer Support, Cancer Research UK and Dog’s Trust take the top three spots in the BrandVue Most Loved Charities Report, which draws on 60,000 interviews annually.  The report also shows the clear benefits of charities creating a positive emotional connection with the public, […]

Unlimited announces integration of Prophecy Unlimited and DirectionGroup Unlimited with TMW Unlimited

New offering will provide deep specialism across the whole customer experience for clients

Unlimited announces integration of Prophecy Unlimited and  DirectionGroup Unlimited with TMW Unlimited

Unlimited is integrating two of its agencies into its customer engagement brand, TMW Unlimited, to be led by existing CEO Chris Mellish. Prophecy Unlimited, the 150-strong CRM and retail support agency based in Bristol, and B2B specialist DirectionGroup Unlimited, which was acquired by Unlimited in 2019, will be integrated into TMW Unlimited as of 1st […]

How to take care of the brands in the midst of a social crisis?

The Chief Creative Officers of McCann Bogotá and Santiago talk about how they have faced the complex situation that Colombia and Chile are going through.

How to take care of the brands in the midst of a social crisis?

Has someone searched references in the network on offices that had faced a similar picture? What was your first reaction to protect your brands? José Ignacio Solari-McCann Santiago (JIS): McCann network is always active and it´s always data source, information or inspiration. After 18 October, we naturally resourced a lot of studies of regional or […]

Serviceplan Suisse makes Surprise Magazine Street Vendors Visible with Billboard Kiosk

Serviceplan Suisse makes Surprise Magazine Street Vendors Visible with Billboard Kiosk

Surprise has been supporting socially disadvantaged people with a number of different measures for over 20 years. Serviceplan Suisse’s new poster campaign is designed to help draw more attention to the street vendors of Surprise magazine. Surprise, which is part of the International Network of Street Papers (INSP), offers socially disadvantaged people an opportunity to […]

‘The Beauty of Live’ Report Reveals Live Music Events Are the Global Launchpad for Beauty and Grooming Trends Among Gen Z and Millennials

‘The Beauty of Live’ Report Reveals Live Music Events Are the Global Launchpad for Beauty and Grooming Trends Among Gen Z and Millennials

Live Nation, the world’s leading live entertainment company, released “The Beauty of Live,” a report that captures makeup, skin care and grooming trends among Gen Z and millennial live music fans before, during and after concerts and festivals across the U.S. and U.K.  Live music events are the ultimate playground for beauty inspiration and experimentation, […]