European TV Industry Calls for Urgent Change to Advertising Metrics

European TV Industry Calls for Urgent Change to Advertising Metrics

New initiatives for TV advertising measurement, data and metrics are urgently needed, say nine in 10 TV industry executives (93%), if the European TV industry is to remain competitive. This is the main finding from Adobe, Alphonso, Sky and TVBeat’s latest report – ‘Next Generation TV Metrics and Data Strategies: Priorities for the European TV Industry’ […]

Posterscope Accelerates Global Innovation and Insight with Senior Promotions

Posterscope Accelerates Global Innovation and Insight with Senior Promotions

Posterscope, the out-of-home and location marketing specialist, has announced two significant promotions to accelerate the company’s delivery of innovative, data-led, technology-driven client solutions across its global network. Nick Halas is promoted from UK Head of Data & Innovation to Global Head of Strategy.  Since joining Posterscope in 2015, Nick has led Posterscope’s service innovation, driving […]

Outra Makes Key Business Development Appointment to Aid Growth

Outra Makes Key Business Development Appointment to Aid Growth

Predictive data science business, Outra, has appointed Stewart Holt to the role of Business Development Director, in its continued drive to meet its ambitious expansion plans for 2019/20. Holt will work alongside Outra’s existing business development team and will be responsible for driving the organisation’s planned and structured growth, particularly amongst data-heavy sectors such as […]

Blackjack Promotions’ Fiona Rayner Takes on International Remit

Blackjack Promotions’ Fiona Rayner Takes on International Remit

 Fiona Rayner (née Tindall) has been promoted to a new role within Blackjack Promotions, to align with the company’s international expansion plans, having taken on the new role of Head of Experiential & International Operations. The announcement comes following the recent launch of a new joint venture for Blackjack in the Middle East, partnering with […]

Mention Me Announces Senior Hires And International Expansion

Mention Me Announces Senior Hires And International Expansion

Referral marketing technology business Mention Me, announces a raft of senior appointments across the business, following their Series A funding raise of $7M in 2018 with Eight Roads Ventures. The team are focussing on accelerated growth in the UK, international expansion in the US and Europe, new strategic partnerships and the release of new products. […]

Partizan Signs Acclaimed Director Jonathan Klein

Partizan Signs Acclaimed Director Jonathan Klein

Award-winning global production company, Partizan, announced that award-winning director Jonathan Klein has been added to its roster. Klein joins Partizan from O Positive where he worked with blue-chip brands including McDonald’s, Visa, AT&T and Audi. Some of his most celebrated work includes directing Pepsi’s Cannes Lions-winning web series, “Uncle Drew,” which is the only branded […]

Here Design combines art and hospitality in identity for The Fife Arms, Braemar

Here Design combines art and hospitality in identity for The Fife Arms, Braemar

The Fife Arms, owned by internationally-renowned gallerists Iwan and Manuela Wirth (founders of Hauser & Wirth) has opened in Braemar, Scotland, with branding by London-based studio Here Design. A reimagined Victorian coaching inn, The Fife Arms is a 46-room property that brings together Scottish heritage, craftsmanship and culture with world-class contemporary art and a strong sense […]

krow creates DFS campaign to celebrate the joy of spring

krow creates DFS campaign to celebrate the joy of spring

DFS is launching a 30-second TV campaign, created by krow Communications, part of the mission, breaking on 19th March and running for 13 weeks across the UK and Ireland. The commercial, ‘Welcome in Spring’, continues the series of DFS ads to feature Aardman-designed characters and celebrates the feeling of renewal provided by the first day of […]