Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (pDOOH) market. The UK findings show that pDOOH is firmly established as a mainstream channel within the UK’s digital media landscape, with 34% of campaigns featuring pDOOH in the past 18 months, up from […]
The UK’s largest bakery brand, Warburtons, is serving up a feast for the ears this March, bringing the voice of the world’s most famous storyteller, Morgan Freeman, to Baker Street London Underground station. For two days only, the Hollywood legend will move away from narrating blockbuster hits on the silver screen to narrating Londoners’ commutes, as […]
Since its inception, Chosen Foods‘ goal has been to do good in the world by being good for the world, replacing bad fats with the good fats of 100% Pure Avocado Oil across the kitchen pantry. To make good fats more accessible and not sacrifice taste, Chosen Foods launched a complete line of salad dressings in […]
Opopop will debut chainwide across thousands of Walmart stores this month Raindrop, the full-service creative, branding and performance agency, recently launched a humorous and attention-grabbing campaign for microwave popcorn brand Opopop, the creators of Flavor Wrapped™ popcorn kernels, that demonstrates why this flavor-packed snack deserves to be the star of your next movie night. The campaign, running […]
French ride-hailing service Heetch has launched a new campaign with 404 codes hidden in the spot to get free Heetch rides, based on the insight that it’s impossible to pay less for a ride-hailing service than with Heetch. Created by Paris based creative agency Grinta, and directed by Ugo Mangin through HAMLET, ‘Glheetch’ the spot […]
Destination stunt brings hundreds together to unofficially break the World’s Largest Human Shamrock record. Independent, female-owned creative agency Cornett helped turn Dublin, Ohio’s St. Patrick’s Day celebration into a record-breaking spectacle this weekend, orchestrating a massive human shamrock formed by hundreds of participants at Riverside Crossing Park. More than 1,050 Central Ohio residents and visitors […]
Pepsi MAX announce the launch of its latest integrated campaign, #BetterWithPepsi. Built on a major mealtime mistake, that too many people forget the drink. Pepsi’s new campaign playfully calls out the ultimate oversight, because a great meal without a Pepsi MAX? That’s criminal! Through a disruptive multi-channel rollout Pepsi MAX is hitting the streets, the […]
DUDE London’s first campaign with the eSIM brand reminds revellers that the internet never forgets Brits reveal regrets of not using the internet responsibly when celebrating abroad. One third (33%) of Brits, rising to 52% of Gen-Z, admit to using their smartphone to commit embarrassing moments they’ll regret once they arrive back home, according to […]
Walkers has unveiled a new integrated brand platform, ‘Your Little Slice of Joy’, with creative agency of record VCCP. The campaign celebrates the love that goes into making Walkers crisps and encourages the nation to put their joy first – even if just for a brief moment. The new platform, ‘Your Little Slice of Joy’, brings a bold and […]
This St. Patrick’s Day, Uber is rewriting the marketing status quo by acknowledging the unspoken truth about the festivities: sure, you’ll have fun, but you’ll have the tried and true epiphany: “I want…no, I need to go home!” This new campaign, “Uber IrishXit,” created in partnership with Mother New York, is designed to help everyone Irish […]