Campaign Touts Leadership In Number Of Top-Ranked Physicians To Reach Consumers In The Hyper-Competitive New York Metro DMA StrawberryFrog, the independent, full-service, creative advertising agency, is launching a high-impact campaign for Northwell Health across the New York City tristate region to promote the fact that Northwell Health features the most Top Doctors in America, based on Castle Connolly Top […]
Aspiring rappers gather before French hip hop legends in this industrial, slightly surreal, trailer for season 5 of Netflix’s hit rap competition Nouvelle École (streaming as Rhythm & Flow France in the UK and US). The Season 5 trailer launched online on Friday, 24 July. It was produced by Dissidence and directed by LateMilk, with VFX from […]
Rare Beauty, the beauty brand founded by Selena Gomez, today reveals the global campaign for Rare Beginnings Eau de Parfum, its second fragrance. The work is created by Fred & Farid, marking the agency’s second global collaboration with the brand following Every Side of You, Rare Beauty’s first worldwide creative campaign, launched in 2024 under the […]
To bring a global brand into South Korea, GUT Singapore didn’t import a campaign, but built an entire brand world using a mark sitting inside NÜTRL’s name all along. The idea started with an untapped detail: the umlaut (Ü) in NÜTRL’s name. Reinterpreted as a smile, GUT Singapore transformed a simple typographic mark into NÜTRL’s […]
One year after launch, the destination brand series is reshaping how international travellers discover British Columbia British Columbia is home to some of the world’s most diverse natural landscapes, where rainforest, coastline, mountains, deserts, and vast wilderness exist within one destination. Yet when international travellers picture the province, their vision often narrows to a handful […]
The Habit & Co. platform launches with chef Jet Tila, inviting culinary collaborators to create limited-time menus that go beyond the standard celebrity meal Habit is rethinking the celebrity restaurant collaboration with the launch of Habit & Co., a new residency platform created by agency Optimism BH that invites chefs and cultural figures to develop original limited-time menus […]
Visual Humor & Dialogue Deliver a Creative, Appealing Message in a Difficult Consumer Category Little Big Engine, the independent creative agency and production company, is launching a hilarious, offbeat campaign for orthopedic footwear brand KURU that follows a couple surviving the zombie apocalypse while celebrating one unexpected luxury: life without foot pain. In the :60 […]
The campaign was born from research revealing 70% of travellers are more likely to try things on holiday they normally wouldn’t at home. Post Office Insurance has today launched a new campaign, ‘Holiday You’, to remind customers of the importance of obtaining holiday cover. The campaign was produced by full-service creative agency, krow Group, born from research which […]
Global Head of Brand and PR joins CEO Jennifer Harrington to talk curiosity, mental availability and the power of internal AND external partnership HATCH is back in the kitchen for a new episode of its video series, Eat In or Dine Out. Each freshly baked episode features marketing leaders who join Jennifer Harrington, CEO and founder of […]
Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you’ll ever meet. The CoCo is the genius of CoCounsel, personified. She’s the keeper of more than 175 years of Thomson Reuters knowledge, set in an infinite library where she knows every […]