Pringles has teamed up with INNOCEAN Berlin to create an innovative fashion solution for football fans following the World Cup. For the fans who want to stay up late to watch their team’s matches in far-flung time zones – the popular snack brand is launching a hybrid football shirt and pyjama set called the Night Kit. […]
EE, the UK’s best network*, has today launched its new brand campaign, Get the Edge. Created by Publicis Groupe UK’s cross-agency team, the work highlights how customers can get ahead with 5G+ on EE, it’s most powerful and reliable form of 5G connectivity*. The campaign creative has been led by Saatchi & Saatchi, and launches with […]
Cass, South Korea’s best-selling beer brand, and Cheil are hosting the “Wide Cup,” a competition to see who opens their mouth the widest while watching the games, to promote the brand and build excitement for the global football championship. Cass, the official partner of the South Korea National Football Team, is launching various consumer events […]
A future-facing brand campaign from the UK’s biggest network, backed by an £11bn investment Vodafone has unveiled ‘The Nation’s Biggest Network’, its biggest and most ambitious brand campaign to date. Built on the scale of the VodafoneThree merger — which brings together the combined network of Vodafone and Three to form The Nation’s Network — the […]
PepsiCo’s STING® Unveils a Multi-Market Creative Platform With Fred & Farid Paris. PepsiCo’s STING® MENA launches its new 2026 region-wide creative platform titled ‘مولعين الليل في — By Day We Obey, At Night We Let Go’. With this rallying cry, STING® and creative house Fred & Farid Paris ignite a seven-market campaign that transforms everyday routine […]
Premium mobility provider SIXT has unveiled an 8-metre-tall meerkat sculpture at Düsseldorf Airport (DUS). The custom-made figure stands directly in front of the newly modernised SIXT station and is now on display for all travellers to see. The message of the new airport marketing campaign: “Feel free to look around. You’ll end up at SIXT […]
Raindrop agency tells the story of Daniel Rotman and his passion for cats Full-service creative agency Raindrop is launching a high-profile integrated advertising campaign that introduces Daniel Rotman, the founder of Pretty Litter, and tells the humorous and heartfelt story behind the creation of the breakthrough cat litter brand. Rotman plays a passionate and sweet-natured inventor in the […]
We Are Social Sport, the sports division of socially-led creative agency We Are Social, has launched ‘Fandoms You Need To Know About’, a new editorial series that foregrounds under-researched sports subcultures and helps brands maximise sponsorship impact. We Are Social Sport argues with fandoms and culture around sports evolving faster than ever, marketers that frequently […]
The iconic bourbon brand will accelerate its next phase of growth by expanding awareness and advocacy Four Roses Distillery has selected Proof Advertising as its creative agency of record following a competitive review. The appointment builds on the brand’s strong momentum by expanding reach and deepening consumer engagement at greater scale. As interest in premium […]
Jump Trading and SportsPredict.com today unveiled a new global advertising campaign to launch the Jump Trading Probability Cup, a worldwide forecasting competition that turns soccer’s biggest summer into a test of judgment, probability, and decision-making under uncertainty. Developed with agency StrawberryFrog the campaign goes live today across digital and social channels. The campaign is built to do one thing: find […]