Swedish legal tech company Legora turns Aaron Judge’s greatest asset, his ability to shut out the noise and focus on the pitch that matters, into a metaphor for how AI can help legal teams work. Earlier this year, Legora announced a multi-year partnership with Aaron Judge and the New York Yankees. Now, the AI company […]
A legacy icon, reintroduced through the realities of everyday life. Maybelline has launched a global social first campaign for Instant Eraser, one of the most recognizable concealers in the world, a category-defining product which has become a staple in millions of routines worldwide. For a new generation of beauty disruptors reshaping the industry, the challenge […]
New work from the “Smart to Intelligent” platform debuts during FOX’s Mission Foods Grand Prix of Monterey at WeatherTech Raceway Laguna Seca Independent agency Hot Lava is debuting new work for Arrow Electronics during The Mission Foods Grand Prix of Monterey at WeatherTech Raceway Laguna Seca. Airing nationally on FOX, the :30 spot, titled “The Speed of Arrow,” extends Arrow’s […]
ManiLife, the cult-favourite peanut butter brand has teamed up with Wonderful Things for their debut television commercial. The 30-second spot features a playful parody of the premium food genre including a seductive female VO in various states of ecstasy paired with lingering close-ups of ManiLife peanut butter in climactic scenarios before pulling out to reveal […]
Guinness has launched its latest campaign heroing the brand’s iconic harp, creating a modern and fresh perspective of one of the brand’s most distinctive assets, crafted in partnership with AMV BBDO. Launched through an evocative OOH campaign, ‘LoVely’, presents a new expression of ‘Lovely Day for a Guinness’ – the brand’s iconic and timeless advertising […]
John Lewis has today launched an original entertainment series, ‘Gift List.’ Hosted by broadcaster and presenter Angela Scanlon. ‘Gift List’ will lift the lid on how the nations’ favourite celebrities approach gifting. Available on Youtube, johnlewis.com and via Spotify and Apple podcasts, the new series will comprise six episodes, released every three weeks. Created in partnership with […]
Tiger® Beer has launched a brand campaign that challenges conventional ideas of courage, framing it not as something extraordinary or reserved for the fearless few, but as an inner strength people already carry within. Created in partnership with LePub Singapore, the campaign comes to life through a cinematic hero film introducing Tiger’s new creative idea, […]
It’s the question that no other brand in the snack aisle will dare to ask: what if a choir devoted itself to singing about an exceptionally large meat stick? FATTY, the over-sized, smoked meat stick brand from Conagra Brands, Inc. (NYSE: CAG), in partnership with its creative agency, Denver-based Grit, has launched a new social, digital, […]
Outdoor lifestyle brand Sunski has launched a new SPF line, supported by a brand identity and platform developed by TUX Creative House, marking the company’s expansion from sunglasses into the broader sun protection category. The work, which is now live across the U.S. market, included brand strategy and positioning, product strategy, visual identity, packaging design, and the creation […]
Burger King® UK is tackling the nation’s decision fatigue with the launch of the UK’s first ‘Decision-Free Drive-Thru’ – with just one thing on the menu, for customers who want it all without having to choose: the Burger Buddies 3-piece box, which features smaller, snackable versions of three of its most iconic burgers: the Whopper®, […]