Brands Focused on Customer Experience Three Times More Likely to Exceed Business Goals, Reveals New Report from Adobe

Brands Focused on Customer Experience Three Times More Likely to Exceed Business Goals, Reveals New Report from Adobe

Focusing on customer experience directly leads to higher business growth, reveals Adobe’s 2020 Digital Trends. According to the report, UK brands leading in customer experience (CX) were three times more likely to exceed their 2019 business goals. It was also found that those leading in CX all shared a common approach to investing more in […]

New study: Macmillan, Cancer Research UK and Dog’s Trust are ‘most loved’ charities in UK

Charity love is pivotal to donations, recommendations, trust, understanding

New study: Macmillan, Cancer Research UK and Dog’s Trust are ‘most loved’ charities in UK

Britain’s most loved charities have been revealed in new research by intelligence business, Savanta. Macmillan Cancer Support, Cancer Research UK and Dog’s Trust take the top three spots in the BrandVue Most Loved Charities Report, which draws on 60,000 interviews annually.  The report also shows the clear benefits of charities creating a positive emotional connection with the public, […]

Unlimited announces integration of Prophecy Unlimited and DirectionGroup Unlimited with TMW Unlimited

New offering will provide deep specialism across the whole customer experience for clients

Unlimited announces integration of Prophecy Unlimited and  DirectionGroup Unlimited with TMW Unlimited

Unlimited is integrating two of its agencies into its customer engagement brand, TMW Unlimited, to be led by existing CEO Chris Mellish. Prophecy Unlimited, the 150-strong CRM and retail support agency based in Bristol, and B2B specialist DirectionGroup Unlimited, which was acquired by Unlimited in 2019, will be integrated into TMW Unlimited as of 1st […]

How to take care of the brands in the midst of a social crisis?

The Chief Creative Officers of McCann Bogotá and Santiago talk about how they have faced the complex situation that Colombia and Chile are going through.

How to take care of the brands in the midst of a social crisis?

Has someone searched references in the network on offices that had faced a similar picture? What was your first reaction to protect your brands? José Ignacio Solari-McCann Santiago (JIS): McCann network is always active and it´s always data source, information or inspiration. After 18 October, we naturally resourced a lot of studies of regional or […]

Serviceplan Suisse makes Surprise Magazine Street Vendors Visible with Billboard Kiosk

Serviceplan Suisse makes Surprise Magazine Street Vendors Visible with Billboard Kiosk

Surprise has been supporting socially disadvantaged people with a number of different measures for over 20 years. Serviceplan Suisse’s new poster campaign is designed to help draw more attention to the street vendors of Surprise magazine. Surprise, which is part of the International Network of Street Papers (INSP), offers socially disadvantaged people an opportunity to […]

‘The Beauty of Live’ Report Reveals Live Music Events Are the Global Launchpad for Beauty and Grooming Trends Among Gen Z and Millennials

‘The Beauty of Live’ Report Reveals Live Music Events Are the Global Launchpad for Beauty and Grooming Trends Among Gen Z and Millennials

Live Nation, the world’s leading live entertainment company, released “The Beauty of Live,” a report that captures makeup, skin care and grooming trends among Gen Z and millennial live music fans before, during and after concerts and festivals across the U.S. and U.K.  Live music events are the ultimate playground for beauty inspiration and experimentation, […]

Wahlburgers Welcomes GYK Antler to the Family

Like-minded creative entrepreneurs join forces to support growth of restaurant chain

Wahlburgers Welcomes GYK Antler to the Family

GYK Antler, a fiercely independent modern marketing agency, announced today it has been named the lead agency for Wahlburgers, a Boston-based chain of casual dining burger restaurants and bars owned by chef Paul Wahlberg and his brothers, actors Donnie Wahlberg and Mark Wahlberg. The first campaign to come out of this new partnership will feature […]

Quiet Storm appointed lead strategic and creative agency globally by fem tech innovator INNOVO®

Quiet Storm appointed lead strategic and creative agency globally by fem tech innovator INNOVO®

Quiet Storm has been appointed global lead strategic and creative agency for INNOVO, a game-changing, wearable tech product designed to strengthen your pelvic floor in order to treat incontinence and assist with other pelvic health conditions such as sexual dysfunction. Bladder weakness, also known as urinary incontinence, is extremely common, with 1 in 3 women and […]