He’s the delicious chocolate insect that spawned a host of imitators, skydived for charity from 40,000ft and even appeared in a High Court case – and now Aldi’s famous Cuthbert has been named by shoppers as the UK’s favourite all-time Aldi product. The supermarket, which opened its first UK store in Birmingham in 1990, asked […]
Free event aims to address why majority of companies measure misleading marketing-success indicators that lead to wasted investments Six out of 10 marketing leaders struggle to demonstrate the impact of their marketing investments because they are measuring the wrong metrics! 40 per cent admit this is because they tend to focus on vanity metrics like […]
3M EMEA Portfolio Leader, Sam Burras, breaks down the components of the award-winning product for Marcomm News and why influencers love it. 3M CLAW™ is born out of consumer insight. A common pain point when hanging heavy objects on plasterboard walls (a material used in lots of homes) is that it can be challenging to […]
In an initiative developed with AMV BBDO, customers can pay for renting bikes, paddleboards, camping gear and more by collecting rubbish this September Decathlon is an official partner of World Cleanup Day and aims to collect over 5,000 pieces of rubbish in partnership with UK environmental non-profit Planet Patrol over a two-week period In celebration […]
Dinner Deserves Dinner DIG, a fast-casual restaurant serving seasonal, scratch-cooked comfort food, furthers its vision to reinvent American home cooking for the 21st century by launching a new brand campaign along with a recipe from its new dinner menu. Created by Beers With Friends during a 5-day ideation sprint called a “Beer Run,” the work is a […]
Knorr, the number one stock brand¹, is investing in a £4 million campaign for its new Red and White Wine Stock Pots. The campaign, Give Your Date Night More with Knorr, is fronted by new brand ambassador, Fred Sirieix. The investment includes a brand-new TV ad, OOH placements and social media outreach across YouTube, Instagram, Facebook, TikTok […]
Chelsea Women and REIGN Storm are delighted to announce a multi-year partnership today, which sees the new-to-market clean energy drink become the Official Energy Drinks Partner for the reigning Barclays Women’s Super League champions. Launched in the UK this summer following a successful launch in the US in 2023, REIGN Storm is a zero sugar […]
‘Raptors Outside’ is created by Paris agency Yard and directed by Ludo Gontrand through HAMLET NBA team, Toronto Raptors have launched a film honoring their ‘outsider spirit’ for their french fans in celebration of their 30th anniversary year. Currently the only Canadian team in the American NBA, ‘Raptors Outside’ is a bold film which reflects […]
Gymbox, the London gym group shaking up the workout world, has partnered with independent creative agency Pablo to create an OOH activation challenge that encourages Londoners to work out. Pablo was tasked with bringing to life the gym’s philosophy of ‘Anything Goes’ – a belief that working out should be as fun as going out. In this […]
Dominic Smales and Simon Goodman launch world first audience led entertainment creator studio GloMotion Studios GloMotion Studios, founded by industry trailblazers Dom Smales and Simon Goodman, officially launches today and has appointed digital branded content and marketing expert Chris Davis as Commercial Director. The studio aims to revolutionise the creator economy by packaging top creators […]