The Chinese EV brand leveraged the huge cultural impact of the Euros to supercharge brand awareness, as it seeks to become the largest electric car seller in Europe. ShowHeroes – a global leader in digital video, offering content, technology and sustainable advertising solutions – brought it home for EV powerhouse BYD this summer, using a top-performing video […]
Full-service creative agency Barrett Hofherr has created a national multimedia campaign for performance boot and apparel brand Ariat featuring inspirational San Francisco 49er Brock Purdy, who rose from third-string quarterback to Super Bowl superstar in the 2023 season. “Climb,” the 30-second spot, opens on a closeup of the 24-year-old’s face as Purdy looks past the camera and […]
The Novelry, the world’s top-rated online writing school, is inviting should-be authors to plot murders and start covens in its first major advertising campaign, by St Luke’s, the London-based, independent creative agency. “You’re a writer. Make it official” showcases how The Novelry’s courses enable students to make significant progress on their novels in just an hour a […]
Today sees the launch of Missed Birthdays, the next installment in adam&eveDDB’s ongoing work with Campaign Against Living Miserably (CALM) in partnership with ITV, the suicide prevention charity on a mission to help people end their misery, not their lives. Suicide is now the leading cause of death for people under 34 in the UK, with women under the […]
Finnish mobile game giant Supercell has teamed up with WWE legend and actor John Cena to announce a SpongeBob SquarePants takeover inside its hit multiplayer game Brawl Stars. Cena stars in the launch commercial for the game’s new partnership, which coincides with SpongeBob SquarePants’ 25th anniversary. The commercial opens with Cena relaxing on a yacht, enjoying a round of Brawl Stars. In celebrating […]
YouTube emerges as marketers’ favourite ad platform for 2024, Amazon and TikTok come out top among consumers and Netflix revealed as an advertising darling Kantar, the world’s leading marketing insights and analytics company, has found that marketer confidence in X (formerly known as Twitter) declined significantly in the past year, driven by brand safety concerns […]
New B2B campaign, Directed by Park Village’s Cameron Harris, spotlights Hitachi as a leader in sustainable technology – via a blockbuster action movie that eschews explosions and car chases for sustainable solutions. According to traditional blockbuster action movies, saving the planet is a thrillingly explosive business involving guns, gadgets and car chases. But in real […]
We Are Pi debut the trailer for “Crois Pas Qu’on Dort” (“Don’t Think We’re Sleeping” in English), an inspiring and unique feature-length story of three young French athletes in the lead-up to the Paris 2024 Olympics and Paralympics. The 90-minute French language film, which was developed and produced by We Are Pi with the support […]
St Luke’s, creative agency of record for Wickes, a market-leading home improvement retailer,has created a fully customisable OOH campaign to raise awareness locally, and to herald the opening of new stores nationally. The creative recreates a blue-ribbon cutting ceremony for new stores, using tools from Wickes – including garden shears, pipe-cutters and a saw – to […]
Conceptualized by Scarecrow M&C Saatchi, the campaign is based on the premise that ‘Champions are not born; they are created in schools.’ The film emphasizes that the school syllabus shouldn’t be restricted to academics but should also include sports. It highlights how the syllabus for becoming a champion is rigorous; how every day is a […]