Liverpool-based brand agency, Continuous, has been appointed as lead agency for WKD, the UK’s No.1 Ready to Drink brand. The multi-year commitment follows a competitive pitch process and marks the start of WKD’s most ambitious period of brand activity in recent history, for its 30th anniversary in 2026. Continuous will work in partnership with SHS […]
Jet Line has made its MORE digital out-of-home inventory available via VIOOH, the leading premium global digital out of home (DOOH) supply-side platform. This step enables international advertisers and media agencies to include Jet Line’s inventory in programmatic DOOH campaigns planned across multiple markets. The MORE network consists of over 600 digital screens located across […]
Amplifon today launches “The Special Test Rooms”, the new global campaign that creatively and originally captures the extraordinary feeling—the “wow moment”—people experience when they hear well again, improving their quality of life and fully enjoying everyday emotions with their loved ones. Developed by the New York-based agency SMALL, produced by Skipless / Movie Magic Int. and directed by Washington Square Films’ Andrew Lane and […]
belVita: A Seamless Pairing at the Coffee Shop Counter Mondelēz International‘s belVita Breakfast Biscuits is putting a new spin on the coffee shop experience with its innovative campaign, “Coffee Calls for belVita.” The initiative, developed in partnership with VML, aims to position coffee as a complementary pairing that works exceptionally well for the biscuit brand. “Coffee Calls for belVita” seamlessly […]
The independent agency’s debut work for the fastest-growing RTD protein milkshake strikes a joyful tone. Independent creative agency Curiosity has been named agency of record for Nurri, the ready-to-drink protein milkshake recently named Instacart’s fastest-growing brand. Curiosity was awarded the business following a multi-agency review. The pitch emphasized capabilities and chemistry rather than spec work, and the partnership now represents one of […]
With Driven by Dreams, Dentsu Creative Italy marks its debut collaboration with Automobili Lamborghini through a powerful emotional manifesto, seamlessly blending the wonder of childhood imagination with the brand’s most iconic codes. Automobili Lamborghini and Dentsu Creative Italy unveil Driven by Dreams, a new branded content project celebrating the deep connection between the brand and the power of imagination. A journey that begins […]
Boots Opticians has unveiled a bold new brand campaign that sets out to refresh and strengthen its long-term brand identity. The campaign celebrates the many reasons to choose Boots Opticians for expert, personal and clinically-led eye care. The through-the-line integrated campaign has been created with media agency, The River Group, and is launching on television on 16 January 2026. The 360-degree campaign spans TV, OOH, radio, paid and owned social, email, PR and instore […]
The Iconic Character Returns to Reignite Curiosity and Inspire a New Generation to “Stay Thirsty®” for a Story-Rich Life After nearly a decade, Dos Equis® is bringing back The Most Interesting Man in the World® with the legendary rallying cry, “Stay Thirsty, My Friends®,” to reawaken a sense of curiosity, boldness, and story-rich living. The […]
First Aid Beauty, a sub-brand of Procter & Gamble and cult-favorite skincare brand known for its ultra-hydrating, sensitive skin-friendly formulas, will be the Official Skincare of Team USA at the Olympic and Paralympic Winter Games Milano Cortina 2026. View this post on Instagram A post shared by First Aid Beauty (@firstaidbeauty) To help support athletes in […]
NORD Helsinki has launched Go Have an Adventure, a new campaign for Swiss camper sharing platform MyCamper, rolling out across six countries. The aim of the campaign was to crystallize MyCamper’s slogan, “Your ride to adventure,” and position the service as an enabler of adventures – not merely a practical campervan rental service. The campaign […]