Bold Creative Strategy Breaks Free From Senior Care Tropes To Get At Deeper Truths About Aging Amid a Presidential election where both candidates’ age is an issue, agency Little Hands of Stone has decidedly thrown out the notion of young and old with their new “Aging Is Life” campaign for Aegis Living, the Bellevue, WA-based senior living provider with 36 […]
The brand’s initiative is an unprecedented project on the audio platform and replaces the traditional advertising format Those who don’t subscribe to the premium version of Spotify knows that the ads can ruin the vibe of their favorite playlists. But Budweiser created a new way of advertising with UninterruptAds: a pioneering initiative that converts songs […]
Barclaycard today (2 May 2024) announced that it has renewed its entertainment partnership with Global, the Media & Entertainment Group, to sponsor the biggest live events in Global’s portfolio for five more years. This builds on an already successful three-year partnership between Barclaycard and Global. Barclaycard will continue as headline partner of Capital’s Summertime Ball […]
Today, Practice Plus Group, one of the country’s largest independent providers of NHS services, debuts its first TV campaign for its self-pay surgery brand, Wellsoon. “Back to your Best” is a 30-second spot created by BC2, Bountiful Cow’s brand consultancy and the groups in-house creative shop Supernova, with ECD Barnaby Girling, Agile Films, and illustration […]
Brand transformation and creative change agency Born Ugly today announces the launch of its ‘Ugly Ducklings’ initiative to champion and showcase the raw ideas of emerging creatives throughout the country. The initiative sees Born Ugly partner with the Universities of Leeds, Lincoln, Salford, Norwich and Nottingham Trent to offer students outside of London an opportunity […]
franklyfluent’s guerilla campaign brings to life what happens when translation goes wrong Creative translation agency franklyfluent has launched ‘Hard to Make, Easy to Break’, an outdoor guerilla and digital campaign showcasing how important creativity and craft are when it comes to brand translation. This week, mobile billboards have been strategically placed across London sporting deliberately […]
Checkatrade, the UK’s most well-known trade directory which connects consumers to trades, has launched a new campaign and brand platform. The campaign positions Checkatrade as the trusted home improvement partner, giving consumers the confidence to take on jobs in the home with their quality trade members. The Let’s Do This platform and campaign, developed with St Luke’s, marks […]
Independently conducted research from SharpEnd and Censuswide offers industry-first insights into the adoption of connected experiences by global brands in-store and on-product SharpEnd has today launched its much anticipated second Connected Experience Report, offering fully independent industry insights from UK and US c-suite executives at more than 1,000 Global brands across key sectors. The Report […]
New campaign taps into youthful energy to emphasize the importance of milk’s nutritional benefits. Horizon Organic, a trailblazer in the organic dairy industry, has teamed up with full-service agency Duncan Channon in its latest campaign. Embracing the joy and sincerity of children’s exploration, this partnership celebrates the importance of taking kids’ adventures as seriously as […]
For this year’s Arbor Day, Aktion Baum launches a visually stunning campaign staged by FRASER, which will be rolled out in print, (D)OOH, cinemas, and on social media with a media volume of more than one million euros for three weeks. One-third of Germany’s area (11.4 million hectares) is covered by forests. The official annual […]