Samsung has unveiled a 68-strong global athlete roster as part of its Olympic and Paralympic sponsorship activation strategy ahead of the Milano Cortina 2026 Winter Games. The new Team Samsung Galaxy line-up spans 17 countries and nine winter sports, including freestyle skiing, snowboarding, alpine skiing, speed skating, figure skating and Para sport disciplines. The roster includes Olympic champions, world […]
Miller Lite’s 2026 campaign encourages fans to socialize in person and introduces the Damp January Club Making plans is easy. Keeping them? Not so much these days. Miller Lite is stepping in to help make getting together feel a little easier—and a lot more worth it. Enter “Legendary Moments Start with a Lite,” the brand’s […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with Dolphin OOH to further expand access to premium DOOH inventory across the United States. The partnership delivers access to over 5,000 digital screens across major US cities, generating more than 50 million monthly impressions. Dolphin‘s network spans […]
‘Eurocamp opens the door to more’ showcases the range of facilities and activities on offer across the brand’s campsites, villages and resorts Creative studio Squad has devised a new brand campaign for holiday company, Eurocamp, which aims to attract a new generation of customers from across the continent. Spanning cinema, TV, OOH, radio and social, […]
Good Food, the UK’s leading food media brand, has announced the launch of Good Health, a fresh new sub-brand showcasing trusted health journalism content aimed at social audiences hungry for clarity and science-based advice. Good Health posts health videos 5-6 times a week on Instagram, TikTok and YouTube created by the expert in-house team, alongside curated content from specialist contributors delivering accessible and […]
The 28th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Trade Marketing, Craft, […]
Marriott International and BBH Singapore have launched a new ad campaign for Marriott Bonvoy, the global hospitality group’s award-winning loyalty programme, built around one simple idea: loyalty can be easy. Most travellers assume loyalty programmes are made for frequent flyers or business elites, take a lot of effort and are not worthwhile for those who […]
Ready10 is celebrating a double pitch win, having been appointed by HelloFresh Group as the retained consumer PR agency for both HelloFresh and Green Chef. It will see the consumer agency handling creative communication programmes for both meal kit brands in the UK following a competitive pitch process. Ready10 will exclusively deliver culture-first, fame-driving campaigns in […]
New campaign demonstrates how moving with ASICS transforms body and mind ASICS today unveiled its new global brand campaign, “Move Your Body, Move Your Mind,” featuring a reimagined version of The Beach Boys’ timeless hit “Good Vibrations.” The campaign reinforces ASICS’ 75-year commitment to the transformative power of movement for physical and mental wellbeing. The […]
Created by Cloudfactory to promote the dating app’s UK launch, ‘Love Is Worth The Leap’ turns the emotional jump from digital to face-to-face dating into a cinematic moment In our digital era, people crave real connection, but most dating apps keep us hiding behind screens instead of meeting in real life. Though endless swiping and […]