Popeyes® UK launches major new brand campaign celebrating New Orleans energy and fried chicken worth raising the roof for!

Popeyes® UK launches a major new brand campaign- the award winning New-Orleans-born brand’s first fully integrated platform at scale in the UK – designed to raise the bar in a category where consumers have long been forced to settle for less.

The new campaign showcases how Popeyes® brings care, craft and New Orleans energy to the QSR category with its Louisiana flair and shatter crunchin’ chicken. Created with Truant, directed by Rick Darge with media planned and bought by VCCP Media, the hero film uses bold performance and a standout soundtrack to dramatise the uplift Popeyes brings to the category.

Rather than focusing solely on product visuals, the campaign elevates the experience around the food: the warmth, the rhythm, the joy, highlighting Popeyes as a brand that delivers on both quality and emotional connection. 

The campaign rolls out across VOD, OOH, social, owned, and in restaurant channels, as part of its largest ever investment in brand advertising. Shot in the brand’s Greenwich restaurant, the creative builds on the momentum that has already helped make Popeyes® one of the UK’s fastest-growing food and beverage brands*. 

Jo Vaughton, CMO of Popeyes® UK, said: “Humour and music have always been powerful ways to build an emotional connection with a brand, and this campaign taps into both beautifully. We’ve taken the spirit of New Orleans; its warmth, its vibrancy, its cultural swagger, and blended it with moments of easy, joyful fun that anyone can relate to. It’s a recipe rooted in our heritage but made for the UK today. The team has brought that idea to life brilliantly, and I’m incredibly proud of what we’ve created together.”

David Gamble, Executive Creative Director and Co-Founder of Truant, said: “Popeyes is one of the most ambitious brands in the UK right now. They’re growing at an incredible pace, and have a bold, distinctive story that deserves to cut through. We’re excited to help Popeyes tell that story and spotlight what truly sets them apart in the QSR space.”

With over 100 UK restaurants under its belt, even more openings planned for 2026, plus an imminent expansion into Ireland, the brand is accelerating its mission to bring the bold flavour and vibrant spirit of New Orleans to even more communities across the country.

*Popeyes® UK was named as the fastest growing F&B Brand in the FT1000: Europe’s Fastest Growing Companies list of 2026, and the second fastest growing brand overall.

Source: Truant

  Advertising, Campaign, Marketing, OOH, Popeyes, Popeyes UK, Truant