St Luke’s has created a maverick gang of three rapping woodland creatures to lift the nation’s mood in KP Nuts’ first TV campaign for more than three years. The nutty trio are here to remind us of the feel-good factor that a handful of delicious KP Nuts can bring, unleashing a sense of joy every time a […]
Power-packed “Ready. Set. Bang” Campaign Intros New Integrated Approach The Many, the independent, full-service advertising agency that specializes in building brand relevance for today’s participatory culture consumer, is breaking a neon-lit, up-for-anything creative campaign for Bang Energy that serves as the brand’s first integrated brand platform. Launching an entirely new brand platform under the tagline “Ready. Set. […]
Survey of 1,200 US consumers identifies five fundamental changes in consumer behavior. Net Conversion, a leading media agency known for its data-driven approach, today released findings from a comprehensive consumer research study that reveals fundamental shifts in how Americans are now engaging with brands and making purchasing decisions. The study, Unlocking More Impact: The New […]
Technology shown through the lens of humanity shapes a national media campaign launching evolved brand platform The text to your mom and dad. The family gathering captured over a Ring camera. The forgiveness message sent to a loved one. These are the small moments that bring us closer together. For 145 years, Bell has played […]
Created by DAVID São Paulo, “Mayo Halloween” swaps ketchup’s red ‘blood’ for a bold new black made with black garlic If Halloween has long been an invitation to use ketchup as “blood,” this year, Heinz is doing things differently. To launch Mayo Halloween (a jet-black mayonnaise made with black garlic) the brand dives into the world of vintage black-and-white […]
Report shows that social media ads are the number one source of brand discovery for younger internet users We Are Social, the socially-led creative agency, and Meltwater, a global leader in media, social and consumer intelligence, have released Digital 2026, their latest annual report on social media and digital trends worldwide. Digital 2026 reveals major milestones in internet […]
A new campaign has launched in London to increase awareness of the symptoms of Bowel cancer and increase bowel cancer screening. Integrated media agency JACK RYAN is behind the latest campaign that includes an NHS first in the form of 3D and 2D Special builds across the capital featuring larger-than-life loo rolls. Running throughout October […]
For the first time, naan just happens to be a collectible item in everyone’s favorite kart-racing game 😉 Stonefire, American’s #1 naan, is taking gaming and snacking into new territory with the launch of Stonefire Speedway, the first unofficial track in your favorite kart-racing game. The objective is simple: collect naan in the open-world map as […]
Influencer agency Joybyte’s social strategy asks consumers to look beyond marketing claims, drives 600K+ views for single comparison video What if the key to selling healthy snacks wasn’t claiming they’re healthy at all? That’s the compelling strategy behind Jackson’s Super Veggie Straws campaign, which has been turning heads across social media. Working with influencer agency Joybyte, Jackson’s took an atypical approach: Instead […]
The SoundOut Index 2025: 174 brands, 70,000 consumer studies reveal that sonic logos with brand names are 9X more effective than those without. Arby’s tops the charts as number 1 most recognisable sonic logo in the world’s largest ever audio branding consumer study. SoundOut, the world leader in strategic sonic branding and audio marketing testing, […]