New campaign builds on ‘You’re On It’ work targeted at adults aged 18-65 in the UK This week, TMW (part of Accenture Song) & Pablo unveil their second major campaign for His Majesty’s Revenue and Customs (HMRC). Building on last year’s success, in making managing money and tax affairs easier, a drive that previously delivered record new app users and […]
Rival, the global marketing research and consulting firm, and Imperial College’s Business School, London, today announced the launch of The Rival 50, a new global index revealing the top 50 challenger brands that redefine the standard for success across today’s increasingly complex global marketing landscape. The list analyzes and celebrates the brands that have challenged the conventions […]
Waitrose will today unveil The Perfect Gift; a first of its kind romantic comedy ‘short’ celebrating the supermarket’s 2025 festive offering. Created by Wonderhood Studios with media buying by MG OMD, the new festive campaign is led by a first-of-its-kind four minute film. Shaking up the structure of a traditional seasonal marketing campaign, the content is […]
Independent agency Brandon Consultants is pleased to share its latest work with Caudwell Children: a new visual brand identity that reflects the charity’s new direction. “One of our missions as a business is to ‘Build a Better Brandon’, and one of the ways we do this is by using our skills and resources to partner […]
Family-owned candy maker consolidates marketing assignments under independent agency to celebrate its iconic brands and strengthen their cultural relevance for a new generation Just Born, the family-owned candy maker behind nostalgic favorites like MIKE AND IKE®, PEEPS®, HOT TAMALES®, and GOLDENBERG’S® PEANUT CHEWS®, has named Cincinnati independent agency Curiosity its agency of record. Under the new partnership, […]
Emotionally Resonant Creative Tells Real-Life Stories of Service Dogs and Lives They Changed DCX Growth Accelerator, the cultural strategy and creative agency, has launched an emotional and inspirational PSA campaign to celebrate the 50th anniversary of Canine Companions, America’s leading service dog industry organization. This campaign dramatizes the transformative bonds that form between individuals with disabilities and […]
Including a practical checklist for evaluating MMM capabilities Global marketing effectiveness and foresight consultancy, Gain Theory, today released a new guide, ‘Making MMM Fit for 2026: An Essential Guide for Marketers‘, providing guidance on navigating the rapidly evolving marketing mix modeling (MMM) ecosystem and maximizing marketing effectiveness in an increasingly volatile landscape. The comprehensive guide […]
This International Lung Cancer Awareness Month, the Marie Keating Foundation unveils its most powerful and thought-provoking initiative yet–The Breathless Collection–a capsule collection of clothes and accessories designed to replicate the early symptoms of lung cancer. The leading cancer charity focused on early diagnosis and survivorship hopes the provocative education-based approach will encourage people not to ignore warning […]
BY: Chris Daly, Chief Executive of the Chartered Institute of Marketing. Artificial intelligence (AI) has become a fundamental part of society. It is woven into the fabric of modern marketing as we know it, with uses spanning from automating customer segregation to personalising campaigns at scale. AI is reshaping the tools we use and speed at which […]
Today, O2 launches its heartwarming Christmas campaign, ‘Give Time’, created in partnership with creative agency of record, VCCP. This year’s Christmas campaign focuses on O2’s award-winning customer rewards programme Priority from O2, which offers its members exclusive rewards, experiences and 48-hour early access to tickets for thousands of gigs and events nationwide. The new campaign for Priority reinforces O2’s mission to connect customers […]