The Irish National Lottery is taking a transformative step in how it engages the nation, moving from a product first approach to a brand led strategy designed to put dreams back at the heart of its story. Its new platform, Dreams Waiting To Happen, created by Folk VML, marks a major evolution, giving fresh meaning to […]
Covered California has launched a new brand marketing campaign – For the Love of Californians – to help bring the organization’s mission to more Californians ahead of its open enrollment season, which begins November 1. This new brand campaign, created in partnership with VML, comes at a time when federal changes to health care coverage are causing significant changes […]
Indie New York Agency Taps Influencers to Show Why Lyft Is the Best Way to Navigate the Challenges of New York and San Francisco SpecialGuest, the independent, fully integrated advertising agency, has launched an influencer-led campaign to show Gen Z and Millennials why Lyft, which also offers Citi Bike rentals in app, is the obvious first choice for […]
Launching ahead of World Cleanup Day, the clothing line – designed in collaboration with artist Marta Morientes – is inspired by litter picked out of East London’s canals While there’s no shortage of rubbish advertising around, it’s generally not something agencies set out to create. But independent creative agency DUDE London is making an exception […]
Animated Taco & Iconic Bottle of Soda Show Why They Are the Perfect Pair Fortnight Collective, the independent advertising and branding agency, is launching a humorous new ad campaign for Jarritos, Mexico’s best-selling soft drink. The campaign broadens the brand’s U.S. presence and reinforces Jarritos as the ideal partner for tacos, one of the fastest-growing American […]
Horse Capital of the World Debuts Cheeky Equine Version of Artificial Intelligence to Guide Visitors Cornett—the independent, female-owned full-service advertising agency based in Lexington—has partnered with VisitLex, the regional tourism office, to introduce Neigh-I, apowerful tool that helps the millions of visitors who flock to the region maximize their enjoyment of the rich offering of horse farms, restaurants, […]
Rimmel London has been leading the sustainable clean beauty charge with its Kind & Free range, featuring minimalist, natural, vegan formulas. But the world of beauty and especially clean beauty, has changed considerably over the past decade. Consumers are more demanding, more discerning – and younger. Gen Z is yesterday’s news; it’s all about Gen […]
In the first campaign by VCCP since winning the account, Co-op Funeralcare establishes itself as the brand that helps ‘own your goodbye’ Co-op Funeralcare and creative agency of record VCCP have today launched a new integrated campaign, ‘1 Brilliant Life’, that places the power back into the hands of families and individuals, whether planning ahead or arranging a […]
F&F is proving its style credentials and stepping away from supermarket fashion clichés in its latest ‘Style It Out’ campaign, created by BBH. The campaign builds on the momentum of the initial launch earlier this year and showcases the brand’s latest Autumn/Winter collection. The campaign sees the return of legendary photographer and Emmy-winning filmmaker Alex Prager […]
Creativity and Human Insight in the Age of the Algorithm Dentsu Creative has today released its annual global CMO Report, revealing that artificial intelligence is no longer “emerging” — it is embedded in everyday marketing practice — and that the value of human creativity, empathy, and cultural intelligence is more important than ever. The 2025 CMO […]