McDonald’s Finland has put forward a theory about the digital menu icon which can be found in the corner of most websites. The three-lined icon resembles a hamburger, and not just any hamburger – it has the exact shape of McDonald’s iconic triple-decker burger Big Mac. In a new mockumentary, viewers can follow along as […]
South Western Railway (SWR) is launching an Out of Home campaign highlighting some of the verbal abuse its workers have been subjected to by agitated customers. The campaign, “Abuse stays with our staff”, was devised by creative agency St Luke’s and the work will run on all owned poster sites across the SWR network in […]
Flora has today launched the latest iteration of its Skip The Cow brand campaign in partnership with creative agency, Pablo. Going live across 12 markets, the campaign is the next instalment for the plant-butter brand’s communications, initially launched in the UK in 2023. With a hero TV advert, supported by large-scale OOH & digital plans […]
Momentum Worldwide, has partnered Coca-Cola, to design and create an AI Experience to introduce Coke Spiced this past weekend in New York. Working with AI, Emmy-winning actress, producer and entrepreneur, Storm Reid and Momentum Worldwide’s team developed designs of a building transformation that reflects the exact sensation Storm had when trying the flavor for the […]
Financial services company SunLife, part of Phoenix Group, has announced the appointment of Victoria Heath as its new Chief Marketing Officer. Mark Screeton, CEO at SunLife, said: “Victoria really stood out in the recruitment process, which was run by the Phoenix Group Talent Acquisition team and attracted over 120 strong candidates. Her vast experience in […]
Today, Diet Coke announces its brand-new campaign, ‘Love What You Love, By You’, an evolution of its successful brand campaign launched in 2022, ‘Love What You Love’. The campaign speaks directly to the positive and unapologetic attitude of Diet Coke fans, by putting them at the heart of the campaign. The creative is a fun […]
Created by Mutant, ‘Built to Resist 24’ is inspired by the Cosplay and Live Action Role Play Movements Lifestyle brand, Eastpak, today launches its 2024 global brand campaign which reinforces iconic brand platform ‘Built to Resist’. Created by independent creative agency, Mutant, the spot draws inspiration from the increasingly popular Cosplay and Live Action Role […]
LinkedIn, the world’s largest professional network, and creative agency VCCP London are taking careers advice directly to young professionals as their coffee truck with a twist, visits London and Manchester. As part of a new brand campaign, VCCP has created the live activation, a ‘LinkedIn Know-How To Go’ coffee truck with a twist and a […]
Creative technology studio Appetite Creative, in partnership with Domino Printing Sciences (Domino), today released results from its third annual connected packaging survey. The research found sustained interest over the last 12 months, with 82% of those surveyed stating they have used connected packaging, compared to over four-fifths (81%) from the survey released in 2023 and […]
Creative agency Wolfstreet produced Adyen‘s brand positioning campaign for the EMEA markets. The Amsterdam-based agency, which has been assisting Adyen with content since 2019, developed multiple custom sets in Cape Town for various payment scenarios, where all graphic elements were created in-camera. This campaign marks Adyen‘s strategic initiative to strengthen its position as the preferred […]