This International Day of the Girl, Dove is launching a global campaign spanning 25 countries to #ChangeTheCompliment, encouraging praise that focuses on personality and achievements, not just appearance, to build real confidence in girls. For generations, girls have been praised for how they look. When we call out a girl’s beauty but forget to tell […]
To mark Banned Books Week 2025, the Dawit Isaak Library in Sweden, together with BBDO Nordics, has created the world’s first double-bound book: a special unreadable edition of George Orwell’s 1984. The book is bound shut on both sides. And thought it holds all the chapters in print, it can’t be opened. It can’t be read. But it’s impossible to ignore. “We wanted […]
This fall, Uber is turning its sights on the suburbs with its new brand campaign created in partnership with Mother New York. “There Are Drivers In Your Area” is rooted in authentic, everyday suburban experiences to tackle the challenge of making Uber relevant to the American neighborhoods synonymous with car culture. This campaign aims to show suburban […]
The ‘We Find Our Edge at the Edge of What’s Possible’ campaign will run across OOH, print, digital, social, LinkedIn and internally as the Professional Services firm reinforces their personal approach to law. Leading law firm, Mishcon de Reya has unveiled a striking new advertising campaign created in partnership with brand and cultural transformation company […]
The “That’s the Point” campaign represents Citi‘s strategic return to the premium credit card market after a four-year absence. The campaign features America’s sweetheart Kristen Bell in a national advertising push that positions the Citi Strata Elite℠ as the perfect solution for affluent consumers seeking both high rewards and premium lifestyle benefits. The integrated campaign spans […]
Inspired by the emotional bond between pet parents and pets, Wellness Pet Company brings a fresh and fun wellbeing-first perspective to the pet food aisle. Wellness Pet Company, with 100 years of premium pet food and treats heritage, recently unveiled a new brand identity and national advertising campaign, Feed Well. Be Well., designed to celebrate the […]
A pioneering commitment to bridge the major accessibility gap in advertising Ahead of World Sight Day (9 October 2025), McCann has launched “Alt by Default” – a pioneering initiative created to close the significant accessibility gap in advertising for visually impaired audiences. With 16%* of the global population living with a visual impairment, only 10%** […]
Immediate, home to trusted brands people love, has announced a new multi-platform partnership with Crown Paints and Good Food, the UK’s biggest food media brand. The innovative campaign is aimed at connecting the colours of travel and food with home spaces. The ‘Colour Your Senses’ campaign showcases how Crown Paints can transform spaces in your home […]
The legacy apple cider vinegar brand challenges fleeting trends while debuting a new tagline Bragg Live Foods, the original Apple Cider Vinegar brand with over 100 years in the wellness space , has launched a campaign designed to cut through the noise of fleeting wellness trends and remind consumers of the enduring efficacy of Bragg’s […]
O2 has expanded its recent ‘Near or Far’ campaign which launched last month, to further demonstrate its omnipresent network coverage. This week, O2 has taken an unconventional approach and has created a campaign that is everywhere – including rural and unexpected locations with strong O2 network coverage. From advertising on the side of sheep, to golf balls lost in the […]