With an ambition to redefine beauty, IsaDora has presented a new brand platform, visual identity and packaging design created together with the Scandinavian consumer branding agency Everland. Inspired by its 40-year-old heritage, it brings to market what few others can do: Swedish genuineness. Few brands have thrived beyond a decade in an industry notoriously obsessed […]
Animal rights organisation Wakker Dier take an unconventional approach to awareness with launch of board game created by Mutant With Christmas around the corner and festive menus with all manner of gastronomic delicacies being planned, one item that might controversially be on many a shopping list is Foie Gras. Controversially, ducks used in the production of […]
Today, creative technology studio Appetite Creative has made a call out to the wider advertising, retail and packaging industry asking them to share their thoughts on the future of connected packaging innovations via a short survey. Taking just three minutes to complete, the 2024 Connected Packaging Survey gives participants an opportunity to shape the future […]
First of Two Heartwarming Holiday Ads Debuted During NBC’s “Christmas in Rockefeller Center” As the holiday season kicks off, Toyota is celebrating the joy in creating holiday memories with family through a message about spreading love this season. “Present from the Past,” the first of two Toyota holiday ads, debuted last night during NBC’s primetime […]
“The Carbon Negative Ad” reverses the environmental impact of radio commercial recordings in the fight against even the smallest carbon dioxide emissions. A human exhales 4 per cent carbon dioxide with every breath, a natural consequence of breathing and speaking. However, for Skellefteå Kraft, which has long used recycled film clips to produce climate-smart advertising […]
Audible and Fold7, a leading provider of spoken word entertainment, have launched an innovative outdoor campaign demonstrating how storytelling can dramatically transform our every day. The “This is The Story” campaign, created by Fold7, features special-build outdoor ads focusing on three of the many genres available on Audible; sci-fi, true crime and fantasy. Each execution […]
Today, advertising and climate experts ACT Climate Labs, in partnership with cultural insights agency Bricolage, shared new research findings into ‘Why words matter: how to speak to Brits about climate change’. The report outlines how the challenges of communicating climate change can be solved by getting the cultural context right. ACT coined the phrase ‘Persuadables’ […]
EE today launches its new integrated brand campaign, Broadband Made For You, highlighting the speed and power of EE home broadband for three specific audiences: home workers, gamers and late night scrollers. The audience-led campaign, created by Saatchi & Saatchi, brings to life the way home broadband from EE, the UK’s fastest major broadband provider, […]
In their first campaign since winning the global ADV business this past summer, Droga5 London, part of Accenture Song, worked with Royal Enfield to launch their new motorcycle, the Himalayan. The bike was designed for the unpredictability of the Himalayas, and the new global identity takes inspiration from the ‘change of plan’’ mindset that is […]
Audi is taking audiences close to communities of modern-foragers and master-chefs through a new social content series, Taste of Progress. The three-part Instagram Reels production has been created by socially-led creative agency We Are Social and its in-house production division, We Are Social Studios. View this post on Instagram A post shared by Audi UK […]