Campaign created by AMV BBDO and Spark Foundry tapped the power of audio to create epic, unforgettable deals At a time when every retailer is vying for attention, Currys is cutting through the Black Friday chaos. Its new campaign, created by AMV BBDO and Spark Foundry, transforms the brand’s famous “Lowest Ever Prices” promise into […]
Nectar members can earn loyalty points for donating money to FareShare, and donate Nectar points that can be converted to meals Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty scheme, has announced the addition of FareShare, the UK’s leading food redistribution charity, to its growing partner coalition. The partnership allows Nectar members to […]
Rightmove, the UK’s largest property platform, is launching a student-focused campaign as a part of their wider strategy to reach young renters, designed to support them as they navigate the realities of independence. Created in partnership with Rightmove‘s in-house social team and retained social agency Uncovered, the campaign blends practical advice, creative inspiration, and emotional connection […]
Today, Barclays launches a major new brand campaign developed with global creative agency of record VCCP. The campaign marks a bold new direction for one of the UK’s most established financial institutions. The wide-reaching, fully integrated campaign aims to drive reappraisal of Barclays as the bank best placed to help people, businesses and communities make meaningful progress. The campaign brings this […]
Transport for London (TfL) has launched a powerful new road safety campaign, ‘Take Another Look, Not a Life’, designed to change driver behaviour and prevent deaths and serious injuries of riders on London’s roads. Developed by VCCP in partnership with WPP Media’s Wavemaker UK, the campaign encourages drivers to ‘take another look’ for riders – challenging the common perception […]
Created by DUDE Milan, ‘I’ll Marry When I Want’ highlights the charity’s mission to combat early marriage via a ‘manifesto of freedom’ for children Let children be children, goes the old adage – but for over 640 million women and girls around the world who have been forced to marry against their will and before […]
Train passengers who avoid paying their fares are being reminded that they could find themselves on a one-way trip to Regret, Disgrace and Shame in the latest campaign from South Western Railway (SWR), created by independent agency St Luke’s. With fare evasion costing British railways an estimated £350-400m annually*, the brief was to create an […]
“No blue, no green” is the central message of the campaign “Lifeless Flag”, created to launch the SOS Oceano coalition The idea merges aesthetics and purpose by transforming a national symbol into a global call to action Starting from a powerful visual idea, reimagining Brazil’s flag as an environmental warning, Droga5 launches “Lifeless Flag”, a campaign […]
A limited-edition collection of 25 patches celebrating life in New York, created by Zulu Alpha Kilo NY to get out the vote This election season, New Yorkers can wear their city pride on their sleeve—literally. Creative company Zulu Alpha Kilo New York (Z.A.K. NY) is launching a playful and powerful ode to New York City: […]
Ride-sharing platform extends mission-driven approach from business model to hiring practices, seeking leaders who view social justice as core business strategy inDrive, the world’s second most downloaded ride-hailing app, has set a bold goal: to positively impact 1 billion people by 2030. To achieve it, the company is strengthening its impact arm and launching “Positions […]