Humorous Creative Pitch Aimed At Digital Commerce Execs Raindrop, the San Diego brand performance agency, is launching a high-velocity marketing campaign that promotes FERMÀT, the AI-native commerce platform, as the most powerful tool marketers can use to innovate their online shopping experience, drive engagement and conversion and scale for the future. The company just announced a […]
The latest short stars masked country musician Orville Peck in the brand’s ongoing ‘Hotel Tales’ series TUX Creative House, the award-winning full-service creative agency, is releasing the next episode in W Hotels ambitious and ongoing global brand campaign, Hotel Tales, that dramatizes the curiosity-provoking world of W Hotels by tapping intriguing guests who share their untold stories and […]
There’s no better time than Halloween to unleash your creativity and explore the sides of ourselves that usually stay hidden. McDonald’s, together with creative agency Leo Italy, presents the Frankenstein Burger – a new platform that places the McDonald’s App at the heart of an experience celebrating flavor, creativity, and fun during the spookiest week […]
Heineken® 0.0 announces the expansion of its global sponsorship portfolio with a landmark global partnership with Premier Padel, the leading official professional padel tour worldwide. The partnership will make Heineken® 0.0 the Global Beer Partner for Premier Padel and establish itself in the world’s fastest-growing sport. Heineken® 0.0, a champion of quality socializing, will celebrate […]
Sweden’s City of Malmö and BBDO Nordics have reintroduced one of humanity’s oldest communication methods – the smoke signal – as a tool for behavioral change. Standing three meters tall, the Smoke Signal Monument emits smoke rings each time a smoker disposes of their cigarette correctly. The installation transforms an ancient symbol of communication into […]
UK businesses are embracing a new era of sustainability communications, where honesty and transparency are valued more than polished perfection. New data from FleishmanHillard UK reveals that despite global divisions around sustainability and a backdrop of criticism, UK organisations are stepping up, not stepping back – refusing to let political polarisation undermine progress. In fact, […]
European location mapping and tech category leader partners with Preacher Amsterdam to launch Tom by TomTom Europe’s leading location technology company, TomTom, is back where it belongs: with drivers. TomTom is launching its new driving assistant, Tom by TomTom, with an integrated marketing platform, “Good Drivers Only.” that touts the new product and reintroduces the brand […]
The night doesn’t end when the clubs close – it just changes scene. For many, the next stop after dancing is grabbing something to eat on the way home. With a new outdoor campaign, placed strategically near bars and clubs, McDonald’s Sweden reminds partygoers that they are close at hand even after closing – for […]
McCann’s striking OOH campaign celebrates travel and community CrossCountry Trains, in collaboration with Global Street Art and McCann Birmingham, has unveiled The Embrace – a striking 14-metre-high mural celebrating connection and creativity in the heart of Leeds. CrossCountry Trains play a vital role in connecting the country, and the creative concept from McCann was inspired […]
Debut work from Leo UK, with media by Bicycle, marks MOJU’s biggest brand-building campaign yet MOJU, the UK’s pioneering and leading functional shot brand¹, has unveiled its new creative platform, ‘Bring on the Boom’, via the launch of its largest-ever ATL campaign. Developed in partnership with Leo UK and Bicycle, the platform goes live on 20 […]