STAGECOACH LAUNCHES POWERFUL NEW BRAND CAMPAIGN: ‘WE’VE GOT YOU’

STAGECOACH LAUNCHES POWERFUL NEW BRAND CAMPAIGN: ‘WE’VE GOT YOU’

Stagecoach, the UK’s largest bus and coach operator, has today unveiled its new emotionally-led brand promise, ‘we’ve got you’. Rooted in insight-driven storytelling and brought to life through authentic narratives, the campaign marks a bold new creative direction and is a first of its kind for the company. Designed to reposition bus travel as dependable, human […]

Max Pawn Luxury Blends Authenticity with Dreamlike Wonder in Bold New Campaign

Max Pawn Luxury Blends Authenticity with Dreamlike Wonder in Bold New Campaign

Hot Lava Agency Challenges Resale and Advertising Norms with a Practical, Human-First Approach Max Pawn Luxury, a trusted luxury reseller for pre-loved designer goods, is bringing a fresh burst of imagination to the world of re-commerce with its enchanting new print campaign crafted by the creative minds at agency Hot Lava. Unfolding like a modern fairytale, […]

“That’s How It’s Done” – Direct Line launches major new brand campaign

“That’s How It’s Done” – Direct Line launches major new brand campaign

Direct Line today announces the launch of a major new brand platform and multi-channel advertising campaign – “That’s How It’s Done”. Going live on 21 July, the campaign highlights how Direct Line offers the best combination of speed and service for its customers. The campaign is the first by VCCP since winning the account at the end […]

Power of Real-Time Marketing, Creativity, and a Pasta Racket: How Lubella Turned Iga Świątek’s Offhand Comment into a National Moment

Power of Real-Time Marketing, Creativity, and a Pasta Racket: How Lubella Turned Iga Świątek’s Offhand Comment into a National Moment

One of Poland’s most beloved summer dish is pasta with strawberries and cream. It’s a sentimental favourite, a source of national pride. Polish tennis star Iga Świątek made headlines around the world last week – before going on to win the Wimbledon Ladies final – with her casual mention of her love of the dish […]

Cazoo and Fold7 launch new brand positioning with animated campaign “The Right Car for Anyone”

Cazoo and Fold7 launch new brand positioning with animated campaign “The Right Car for Anyone”

Fold7 has created its first campaign for Cazoo following appointment earlier this year Fold7 has developed a new brand world and positioning for automotive marketplace Cazoo. It marks a relaunch for the online used car marketplace which is set to rebuild the brand and restore consumer confidence following its acquisition by MOTORS in 2024. The […]

Neil A Dawson & Company has created a campaign of brand commercials for Gett – London’s Black Taxi App.

Neil A Dawson & Company has created a campaign of brand commercials for Gett – London’s Black Taxi App.

“These commercials are the first elements in our new brand campaign for Gett. Each commercial highlights a benefit of travelling in black taxis and are brought to life by truthful, engaging stories,” said Neil Dawson, founder of Neil A Dawson & Company. “Our task was to emotionally connect Londoners with the app and I believe the […]

VisitLEX Retains Cornett as Agency of Record

VisitLEX Retains Cornett as Agency of Record

13 years later, the tourism bureau is still turning to the indie shop for bold creativity After a competitive pitch, tourism bureau VisitLEX has chosen to continue its thriving relationship with Cornett, retaining the independent shop as its agency of record after 13 years. Cornett will continue to lead the brand’s strategy, creative, media buying, digital strategy and […]

TESCO MOBILE HELPS PARENTS DECODE THEIR KIDS’ DIGITAL LANGUAGE, IN NEW CAMPAIGN BY BBH

TESCO MOBILE HELPS PARENTS DECODE THEIR KIDS’ DIGITAL LANGUAGE, IN NEW CAMPAIGN BY BBH

Tesco Mobile is helping parents decode their kids’ digital language, in its latest campaign from BBH. New research, commissioned by Tesco Mobile, shows that almost half of parents and carers are not confident in understanding the language that children use online1. Concerns around online safety have never been more prevalent. Earlier this year, Netflix’s hit […]

Dr. Oetker Ristorante serves up the perfect mid-week pairing as inaugural sponsor of the relaunched Radio Times Book Club, hosted by Joanna Page

Dr. Oetker Ristorante serves up the perfect mid-week pairing as inaugural sponsor of the relaunched Radio Times Book Club, hosted by Joanna Page

Dr. Oetker Ristorante has become the first-ever sponsor of the newly relaunched Radio Times Book Club, hosted by beloved British actress and presenter Joanna Page. This unique collaboration brings together two of the nation’s favourite ways to unwind: a great book and a tasty pizza. Whether it’s a mid-week escape or a moment of well-earned ‘me time’, […]

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