First Creative Under FourLeaf Name Aims To Help Firm Grow Beyond Long Island FourLeaf Federal Credit Union, announces the launch of its first major advertising campaign, with help from StrawberryFrog. As a follow up to its rebrand from Bethpage Federal Credit Union in March 2025, the launch campaign marks a pivotal next step in FourLeaf’s growth […]
Independent creative agency rebrands Italian breakfast staple as a standalone product line with a flexible visual identity linking its past and future. DUDE Design has unveiled an extensive visual identity system for one of Italy’s best-loved biscuits, GranTurchese, as part of an ambitious brand repositioning. Known for their distinctive turquoise packaging, the circular grid-patterned biscuits have […]
Costa Coffee, the Nation’s Favourite Coffee Shop*, today announces the launch of Made With Heart, a new global brand platform and the company’s most significant marketing campaign in recent years. The initiative repositions Costa Coffee’s messaging to highlight the emotional and ritualistic role coffee plays in daily life. Developed by WPP Open X led by VML […]
New campaign pairs conversation-driving AI-generated ads that challenge what’s real online with powerful scam survivor stories aimed at breaking stigma and protecting others Today, online protection company McAfee launches Keep it Real, a new campaign created to raise awareness about the rise of AI-driven scams, while also working to shift the culture of shame that surrounds being […]
“Southern Strength” by Terri & Sandy Primes the Iconic Brand for a New Era Mitchum, the legendary deodorant brand formulated for sweat-blocking and odor-fighting power is embracing its heritage in a bold new campaign aimed at a new generation of consumers. The campaign, titled “Southern Strength,” created by independent advertising agency, Terri & Sandy, taps […]
Crafted to highlight the cultural and geographical roots of the Friuli region in Italy, the new beer branding reimagines St George as a pop-art icon The legend of St George slaying the dragon has been the subject of countless paintings, tapestries and even stained glass church windows. Now, for the first time, the iconic knight […]
Pepsi Lipton International is launching ‘Tea Changes Everything’, an uplifting global brand platform for Lipton Ice Tea, created with long-term partners adam&eveDDB. As part of the new ‘Tea Changes Everything’ platform, Lipton is investing in its biggest global brand campaign in more than a decade, and part of a wider global brand repositioning, which is […]
Created by DUDE agency, the lighthearted spot encourages us to embrace our imperfections – reminding us that while no-one is good all the time, we can still do good From global health pioneers to environmental activists and kindness crusaders, the media often feels full of saintly individuals making a real difference to the world – […]
Heineken has launched a new range for Desperados, offering a fresh alternative to fans of the tequila flavoured beer. With packaging designed by branding and design agency Lonsdale, Desperados Sunlight reinterprets the famous brand identity, with integrated graphic elements and a differentiating design. The 30-year-old Desperados brand is popular with 18-35 year-olds, however today’s generation has […]
F&F is showcasing its style credentials with the launch of a new brand platform, ‘Style It Out’. Created by BBH and shot by legendary photographer and Emmy award-winning filmmaker, Alex Prager, ‘Style It Out’ unites F&F’s fashion collection with its newly rebranded Home range bringing to life a new chapter for the brand’s energy and […]