This summer Samsung will mark the release of the new Warner Bros. Pictures movie, BARBIE, with an exclusive 8K trailer and The BARBIE SmartThings DreamHouse on Samsung.com The release of BARBIE is set to be one of the biggest cultural moments of the year and today, Samsung Electronics Co, Ltd announces its partnership with Warner […]
The new Desperados campaign ‘Mix of Flavours’ confirms the brand’s commitment to art and street culture by putting a crew of 8 emerging artists in the spotlight. The artists were discovered following a shout out on the brand’s Instagram account about the project. Desperados (HEINEKEN group) aims to give new talents with varied backgrounds and […]
The newly-launched full-service media and marketing consultancy will specialise in ESG transformation through advisory, enablement and strategic services As the media world grapples with its role in the climate crisis, the Responsible Marketing Agency launches today as a new breed of specialist with a mission to help media, digital and marketing clients to realise sustainable […]
Buy-side specialist continues to expand its range of innovative programmatic solutions as it doubles down on the industry’s sustainability challenge Multilocal, the supply-side expert, has launched a low carbon marketplace to clients globally. In partnership with carbon intelligence platform Cedara. It is now able to measure and help clients to optimise their processes and to […]
Atmospheric score spotlights the preservation and restoration of the ocean floor DLMDD the creative sound branding agency, has unveiled a new supervision project for Sheba, creating an atmospheric and uplifting score to highlight the importance of regenerating the coral reef in Hawaii’s Kuleana Reef. The original soundtrack was produced in collaboration with composer Nick Crofts […]
Furthermore, Andrea Burchett appointed Chief Loyalty Officer and Managing Director for Virgin Red as part of broader leadership changes Virgin Group has today announced changes to its executive leadership team – including Virgin Red – which sees Claire Hilton appointed Chief Brand Officer for the Virgin Group effective 1 September 2023. Claire has been responsible for […]
Giant step in Gravity Global’s expansion adds expertise and technology to answer the challenges for global brands looking to drive sustainable growth. Gravity Global has acquired 9thWonder, a full-service marketing agency with innovative approaches to media, data analytics and creative execution. The acquisition grows Gravity Global by 40%, accelerating its U.S. expansion, and deepening its global, […]
The AA, the UK’s leading driving services business, launches this week a new fully integrated marketing campaign, “It’s OK, I’m with the AA”. After being appointed as its lead creative agency in December 2022, The Gate alongside lead media agency Goodstuff, developed the campaign and evolved communications and media strategy. Since 1905, The AA has been […]
On the tails of a successful awards season, MINI USA unveil the annual summer campaign for the 2023 MINI Electric, in partnership with creative AOR Pereira O’Dell, titled “Trust Your Inner MINI-Logue.” We’re typically told to buy electric vehicles (EV’s) for unselfish reasons – the environment, future generations, cost savings, etc. While other car companies […]
German sprinter and Olympic champion Alexandra Burghardt’s 22-year career journey is at the heart of film celebrating resilience as a key quality for athletes “The distance between dream and reality is perseverance” Just how much endurance does a sprinter need? The answer is: a lot more than you think. A new campaign by Swiss sportswear […]