As the marketing industry expands into a prismatic collection of complex specialties, so too does the number of people specializing in them. How can a brand or agency manage all this? Who can afford all these highly skilled experts? Weightless, a new marketing consultancy, created by advertising and marketing legend Jon Bond, has the answer, collecting a network of highly vetted resources to talk […]
Just hours after Prime Minister Rishi Sunak teased a ‘new mission’ to make maths compulsory for all students up to the age of 18, Saatchi & Saatchi took to Downing Street to invite Mr Sunak to instead get on board with a more inclusive and hardworking ambition: to turbocharge creativity in schools to help boost […]
In the latest instalment of the Smart Energy GB campaign, we enter Albert Einstein’s living room and meet his neighbours, Ed and Kim, and dog, Chico, while he shares an impassioned speech on how smart meters can help Britain become less reliant on imported gas. In the context of the current energy crisis, Smart Energy GB research has found that the role that smart meters […]
Dentsu UK&I’s Carat UK has secured a brand-new partnership between MOWI Salmon and ITV1 & ITVX’s brand new peak time series Next Level Chef, fronted by Gordon Ramsay, launching on Wednesday 11th January 2023. The broadcast sponsorship is MOWI’s first in peak time and idents featuring their premium Scottish salmon fillets and slices will appear […]
The holidays are full of traditions – eating with loved ones, stringing up lights, sharing gifts, and most recently, snapping pictures of holiday meals and sharing them on social media. Hoping to harness this behavior, award-winning social impact consultancy Matter Unlimited created a new giving campaign for The Hunger Project this holiday season. The #FoodPicFund […]
AMV BBDO has created a new campaign for Gymbox, the unconventional London based fitness chain following a brief to disrupt the category and reinforce its brand position as the “antidote to boring gyms”. The campaign follows a survey with over 2,500 Londoners and revealed that almost half of respondents (48%) cites outdated motivational fitness quotes as […]
An evolving job market has resulted in a new, skills-focused culture of education, since typical paths like college are no longer a direct passport to securing work. Addressing these challenges is Audo, who partnered with branding and marketing agency SMAKK to create a humanistic identity as meaningful as its mission – to bridge the gap […]
St Luke’s has kicked off its first work for credit app, TotallyMoney with a TV & Online campaign that demonstrates how with the right guidance and support, people can climb higher and reach their goals. Recent TotallyMoney research found that 20 million adults are financially under-served, a figure which has grown by 50% in just […]
Accenture Song has released the second installment of “Nothing Can Do What a Soldier Can Do” showing that no matter how technologically advanced the Army becomes, soldiers will always be their most valuable asset. The new advert entitled ‘The Flood’ will break with a 40-second film on 2 January 2023 across television, cinema, Video on […]
To announce their exciting event calendar for the winter of 2022, the Abu Dhabi Department of Tourism and Culture recruited famed NBA legend Shaqille O’Neal. Shaq is famously known for his love of Abu Dhabi, and the series of ads featuring Shaq as a news anchor borrow from Shaq’s quirky online personality for some ROFL […]