Diverse talent unites to showcase representation and authentic connection General Motors unveils a new marketing campaign spotlighting the brand’s sponsorship of the Southwestern Athletic Conference (SWAC) and commitment to Historically Black Colleges and Universities (HBCUs) through an intentional, authentic, and culturally relevant storyline. “We understand that representation matters as we strive to be the most […]
The BRIT Awards has teamed up with word-of-mouth marketing experts, Come Round, to engage with authentic UK households on the night of the BRIT Awards 2023. This year’s ceremony was held on a Saturday night for the first time, and this Party Marketing campaign was designed to create organic buzz and excitement around the event. […]
Non-profit People Like Us has today unveiled ‘Signatures for Signatures’; a campaign encouraging UK professionals to donate space in their email signatures in order to include a petition link. The petition asks the government to introduce mandatory ethnicity pay gap reporting, and by encouraging workers to display it prominently in their signatures, the project hopes […]
Carlsberg Marston’s Brewing Company is embracing the growing popularity of low and alcohol-free beer, launching Carlsberg 0.0 across the UK. Carlsberg 0.0, available in 4x330ml format, will be listed in over 300 Tesco stores starting this week, with wider rollout planned later in the year, including Ocado in the Spring. Carlsberg 0.0 has been specifically […]
The Women’s Association today announces the launch of the third series of their “For The Woman” campaign to redefine the notion of success for women on International Women’s Day. The creative shows portraits of 110 women working across the Financial Services, Out of Home Media, Financial Software, Advertising sectors, alongside Stay-at-Home Mums, Content Creators, Makeup […]
Created with AMV BBDO and Spark Foundry, new work tackles e-waste and promotes the retailer’s new trade-in initiative Old electronic appliances left languishing in cupboards in homes across the UK spring to life and take themselves to Currys to be traded in and recycled in a new campaign by AMV BBDO and Spark Foundry, designed […]
As anticipation builds for St. Patrick’s Day and celebrations kick off across Ireland, Guinness 0.0 has launched its biggest ever responsible drinking campaign, to encourage people to ‘Make it a St. Patrick’s Day to Remember’. Created with AMV BBDO, the campaign has been developed to communicate a message of moderation, and to encourage consumers to […]
Droga5 London, part of Accenture Song, has rebranded Women’s Health & Family Services (WHFS) with a new name, Sister Circle, a new visual identity, and launch communications, going live on International Women’s Day (March 8). The female-run charity puts women’s health first. They support women in challenging circumstances, such as those facing poverty and language […]
The LINC (Laboratoire d’Innovation Numérique de la CNIL – Digital Innovation Laboratory of the French CNIL) has teamed up with Plan.Net France to create Climatopie, a website exploring links between digital technology, the environment and the protection of personal data and freedoms LINC – the CNIL’s Digital Innovation Laboratory – imagines the future with Plan.Net […]
This lively give and take is reminiscent of the earlier work, “Who’s on First?,” which riffed on the old Abbott and Costello routine. Fortnight Collective is out with a new ad for ImOn Communications not a month after it debuted its first commercial for the Super Bowl. In this :30 spot called “Who’s On?,” four people show up […]