Denver-based Indie Agency Good Conduct’s First Creative and Strategy Work for the Brand Focuses on Reaching New Audiences with CTV, Social, Print, and OOH Wyler’s Light new creative campaign highlights the idea that plain water is just that— plain. While it may be what the doctor ordered, plain water isn’t very exciting. The campaign was […]
Non-profit People Like Us, is highlighting autocorrect bias when it comes to names, often leading to misidentification and a sense of exclusion for individuals with diverse names. Their latest campaign taps into this insight to help correct the pay gap between ethnicities. Their national ‘Autocorrected Pay Gap’ campaign is now live across multiple locations in […]
Bars contain wholesome homemade ingredients but not the baggage of a doting, 24/7 mother Advertising agency and brand production studio Humanaut has created its first national campaign for Bobo’s, a brand known for its delicious, nourishing and comforting baked goods made from simple ingredients. The pitch? “The bar your mom would bake—without her actually having […]
JDO takes Hawaiian Tropic beyond the beach with a modern new look that gorgeously highlights the iconic sunscreen brand’s skin-loving credentials. Hawaiian Tropic was founded in 1969, and has since gained a fiercely devoted following with its vast range of luxurious, sensorial sun protection products. As the next generation of sun lovers rises, they bring […]
What happens when 3D artists try their hand at street art? No building is too precious, no alleyway is off limits. The whole world becomes a blank canvas that unleashes never before seen mixed-reality digital art. Revealing the power and creativity that can be realized by new digital capabilities was the idea behind a new global […]
New Campaign Shows the Joy of Connection Through ‘Being There’ Rail Delivery Group (RDG) in collaboration with Britain’s train operating companies, Network Rail and Great British Railways Transition Team (GBRTT), launches an industry-wide rallying call to customers this Spring with a new campaign entitled, ‘Nothing Beats Being There’. The work boldly calls out the joy […]
The UK’s largest children’s charity, Barnardo’s, is encouraging people to leave a gift in their will to help increase long-term funding for its services supporting children, young people and families. The charity has launched its first legacy television marketing campaign to inspire people to leave Barnardo’s a gift in their will. It will feature across […]
Independent, creative and strategy agency The Distillery Project (TDP) has partnered with Consumers Credit Union (CCU), an open-to-the-public, not-for-profit institution. Consumers Credit Union engaged TDP for strategic and creative services to develop CCU’s brand story and create a comprehensive multiplatform communication program to support awareness of the CCU offering and drive overall business growth. TDP partnered with Glass Box Research […]
Daniella Carter Brought GLAAD and Ad Agency SpecialGuest Together for the Video Project to Help Counter Media Negativity in the Southern United States Filmmaker and LGBTQIA+ Advocate Daniella Carter, GLAAD, and Brooklyn-based ad agency SpecialGuest have joined together to create an awareness campaign aimed at helping media tell accurate and inclusive stories about the transgender […]
Physicians Mutual’s internal creative team and full-service marketing and advertising agency Intermark Group have created “Wedding Joy,” a new spot to promote the insurance company’s health, life and retirement coverage, featuring brand spokesperson actor/comedian John Michael Higgins as a wedding planner. The ad begins running this month and will continue throughout the year on national cable, 12 local spot […]