HSBC UK launch idents this weekend as they take over the sponsorship of Channel 4’s coverage of Formula 1. The sponsorship deal will see HSBC UK’s idents across 23 race weekends throughout 2023, with qualifying for the first race taking place in Bahrain on 4th March. The sponsorship idents, created by integrated marketing agency Wunderman Thompson UK, will remind viewers of HSBC’s […]
International company Affinity Petcare has awarded independent creative agency DUDE:London its creative account on a three-year contract following a competitive pitch process against Lola Mullenlowe and PS21. DUDE:London is an award winning independent creative agency known for their work with Trainline, PUMA and Campari. They will work on Natural Specialty Business Unit brands and are […]
Heathrow Express (HEX), the airport rail link operating between London Heathrow Airport and London Paddington, is showing travellers that stress-free journeys start the moment they step onto the train, and continue when they return by train. Created with St Luke’s, the supersize OOH campaign aims to persuade passengers that travelling to and from Heathrow Airport […]
Playground xyz, the leading attention measurement and optimisation company, released a study today (March 2nd, 2023) leveraging Scope3 data that foundcarbon emissions from digital ad campaigns can be reduced by 63% when campaigns are optimised for attention time. The study examined 45 million ad impressions and found the average digital ad campaign releases 5.4 tons […]
Wunderman Thompson UK highlights HSBC UK’s expertise as the go-to provider for international banking in a new campaign which once again features Richard Ayoade. The integrated campaign promotes HSBC UK’s Global Money Account, which allows customers to spend and send money around the world in multiple currencies – with no HSBC fees or minimum balances. It comes with a dedicated […]
The campaign kicks off with the release of a new film directed by Jonathan Entwistle Nando’s has announced the launch of This Must Be The Place, a new brand platform and national campaign that celebrates the uniqueness of the Nando’s experience. Teased earlier this week on the brands social channels, This Must Be The Place […]
Celebrating a shared passion for the craft of music, Sizzer partners up with Goodhouse and Downtown for the Originators Tour. The Originators will bring three breakthrough artists to three major cities – London, Berlin, and Paris – introducing the sound of the future to the creative industry and beyond. Amsterdam-based independent music agency Sizzer is […]
An artistic and musical performance in which the coaches become orchestra conductors To enhance the Ligue 1 Uber Eats show, Prime Video presents its “Ligue 1 Symphony”, a hymn created using the gestures and body languages of the Ligue 1 coaches who, exceptionally, swap their sideline pacing for the role of orchestra conducting, leading 70 […]
Budapest Business Journal (BBJ) has launched a new campaign to raise awareness about the dangers of fake news, and to emphasize the importance of fact-checking when it comes to media consumption. BBJ – being one of the most trusted and informed business magazines in Eastern Europe – wanted to educate the next-generation of decision-makers and […]
This Girl Can, Sport England’s award-winning campaign to help women get active, has turned its attention to tackling the exercise Enjoyment Gap – as it reveals 2.4 million fewer women than men strongly agree they find sport and exercise enjoyable and satisfying. This Girl Can’s new campaign phase, ‘This Girl Can With You’, is a […]
