Virgin Active calls out ‘toxic wellness’ in its first-ever global campaign from We Are Pi

Virgin Active calls out ‘toxic wellness’ in its first-ever global campaign from We Are Pi

Virgin Active is calling on people to “Leave the cult, Join the club” and rebel against the toxicity of the wellness industry in a new global campaign. The edgy and provocative debut work for Virgin Active by Amsterdam-based agency We Are Pi ntroduces a new brand direction that calls out the superficiality and fakeness. It highlights […]

Without creates new brand identity for BAM

Without creates new brand identity for BAM

Activewear for the power age Without has designed a new identity for activewear brand BAM, challenging a category obsessed with youth by speaking directly to the BAM customer: Power Age Women. Pushing boundaries with high-performing pieces, while committing to do better for people and planet, BAM has always made a different kind of activewear. But […]

PB&, Visit Seattle Tackle Book Banning in Latest #Bookmarked Videos

PB&, Visit Seattle Tackle Book Banning in Latest #Bookmarked Videos

Visit Seattle, a non-profit marketing organization that promotes tourism and travel, will focus on banned books by local authors for the latest three #SeattleBookmarked videos, as part of its programming on VISITSEATTLE.tv showcasing local culture such as music, film, art, and literary events, to give people new reasons to visit. The series is created by advertising agency […]

City of Sturgis Partners with Agency Øuterkind to Grow Sturgis Rally’s Second Weekend with All-New Flat Track Racing Event

City of Sturgis Partners with Agency Øuterkind to Grow Sturgis Rally’s Second Weekend with All-New Flat Track Racing Event

The 84th Sturgis Motorcycle Rally concluded with the all-new Arrowhead Sturgis TT presented by Rick Ware Racing & The CAT Rental Store. The race and surrounding activations, introduced by the City of Sturgis in partnership with creative agency Øuterkind, ignited interest and attendance in the historic rally among a wider, younger audience. The Arrowhead Sturgis TT transformed […]

Shape History Launches Campaign For £150 million Green Future Fellowships To Drive Breakthrough Climate Solution in UK

Shape History Launches Campaign For £150 million Green Future Fellowships To Drive Breakthrough Climate Solution in UK

Shape History, a social impact communications agency, today launched its groundbreaking campaign for the Royal Academy of Engineering’s inaugural Green Future Fellowships (GFF) programme. This new industry-first initiative aims to provide critical funding to leading researchers and innovators developing breakthrough climate solutions that can be scaled up to tackle the climate crisis. The GFF programme […]

Repak Campaign From The Brill Building Inspires Ireland to Recycle More Creatively

Repak Campaign From The Brill Building Inspires Ireland to Recycle More Creatively

Ireland’s leading environmental not-for-profit organization rallies Ireland’s business and public behind new recycling behaviour change initiative Repak, Ireland’s leading environmental non-profit organisation is rallying Irish businesses and members of the public to change their behaviour around recycling, with a new campaign from Award-winning Irish Creative agency The Brill Building. Repak works with 3,500 member businesses with […]

ShowHeroes scores big for electric car giant BYD at UEFA EURO 2024

ShowHeroes scores big for electric car giant BYD at UEFA EURO 2024

The Chinese EV brand leveraged the huge cultural impact of the Euros to supercharge brand awareness, as it seeks to become the largest electric car seller in Europe. ShowHeroes – a global leader in digital video, offering content, technology and sustainable advertising solutions – brought it home for EV powerhouse BYD this summer, using a top-performing video […]

Ariat Celebrates Relentless Spirit of Brock Purdy in First Campaign From Barrett Hofherr

Ariat Celebrates Relentless Spirit of Brock Purdy in First Campaign From Barrett Hofherr

Full-service creative agency Barrett Hofherr has created a national multimedia campaign for performance boot and apparel brand Ariat featuring inspirational San Francisco 49er Brock Purdy, who rose from third-string quarterback to Super Bowl superstar in the 2023 season. “Climb,” the 30-second spot, opens on a closeup of the 24-year-old’s face as Purdy looks past the camera and […]

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