The Dutch Museum Association and KesselsKramer launch a campaign to encourage young people to visit museums without filters Combinations Striking encounters between the diversity of young people and works of art or museum environments are the new campaign that aims to position the museum among a younger target group as a sanctuary for all beliefs. […]
Social Experiment Utilizing “Pay What You Want” Pizza Truck Underscores Newman’s Own Mission to Support Children Who Face Adversity by Donating All Proceeds to Charity Newman’s Own, Inc. recently unveiled the results of its Generosity Index, a unique social experiment that measured generosity across the nation through a “Pay What You Want” pizza truck tour created by […]
In a bid to score Super Bowl work, Party Land is shaking things up with a series of Cameo videos featuring Cameo videos by The Real Housewives of New York City star Sonya Morgan, musician Kenny G, and even Santa Claus. The independent agency is offering “two free rounds of creative on any Big Game brief,” aiming […]
Chase today launches a major new advertising campaign and brand platform, designed to inspire customers to realise the potential of their money. The new platform and campaign – which comes three years after Chase‘s launch in the UK – signifies the next step in Chase’s growth as it continues to broaden its product offer and supports a […]
For the first time in a decade, Qantas has unveiled a new brand campaign in the North American market as demand for travel between the US and Australia continues to grow. Academy Award-nominated writer, producer and director Baz Luhrmann and four-time Academy Award-winning costume and production designer Catherine Martin act as creative consultants and ambassadors for the campaign, titled ‘Australia […]
New data finds almost half a million US teens earned $1,000 or more in brand-sponsored social media earnings this year A new study has revealed that one in three US teens under the age of 18 have been approached by a brand to sponsor a product through their social media or know someone who has. […]
Unique Jamaican destination offers best of all worlds: beach life and modern offerings Coral Cove Wellness Resort, an oceanfront boutique property in Little Bay, Jamaica, has chosen TravelBoom Hotel Marketing for their paid search and metasearch. TravelBoom specializes in developing and executing customized, data-driven marketing solutions that drive direct bookings and growth for clients. Coral Cove Wellness […]
He’s the delicious chocolate insect that spawned a host of imitators, skydived for charity from 40,000ft and even appeared in a High Court case – and now Aldi’s famous Cuthbert has been named by shoppers as the UK’s favourite all-time Aldi product. The supermarket, which opened its first UK store in Birmingham in 1990, asked […]
Free event aims to address why majority of companies measure misleading marketing-success indicators that lead to wasted investments Six out of 10 marketing leaders struggle to demonstrate the impact of their marketing investments because they are measuring the wrong metrics! 40 per cent admit this is because they tend to focus on vanity metrics like […]
3M EMEA Portfolio Leader, Sam Burras, breaks down the components of the award-winning product for Marcomm News and why influencers love it. 3M CLAW™ is born out of consumer insight. A common pain point when hanging heavy objects on plasterboard walls (a material used in lots of homes) is that it can be challenging to […]