Through today’s technology, frozen fish can actually be better quality than “fresh fish.” New processes in the fishing industry have allowed fish to be frozen straight from the boat within hours of being caught – preserving the taste, texture and nutritional benefits – compared to fish sold at “fresh markets,” which often has a week […]
Head & Shoulders and Saatchi & Saatchi London have unveiled their latest campaign: ‘Scalp Brave’. The campaign aims to empower people to be bold, brave and celebrate the confidence that Head & Shoulders gives. The campaign represents a move away from previous campaigns, with the central idea revealing a different perspective on what a healthy […]
Research unveiled by NABS (National Advertising Benevolent Society) has revealed the continuing challenges faced by working parents in the advertising and media industry: 60% of parents know someone who has left their role because of pressures that come with being a working parent – up from 57% two years ago – while a third (32%) […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/05/The_Army_reserves.mp4[/KGVID] Creative agency Karmarama recently launched the latest campaign Army’s Reserve, as part of the ‘Become a Better You’ creative platform. The Reserve work includes an online film directed by Peter King of Outsider, supported by national radio, VOD, digital display and data-driven eCRM & social content. Building on the success of 2016’s Regulars […]
Audience first advertising agency Telegraph Hill has been appointed by UK film distributors Picturehouse Entertainment and Altitude Film Distribution to create a fully-immersive digital campaign for the UK release of Green Room, starring Patrick Stewart. Telegraph Hill has used its audience insights around tension and fear to develop a content campaign with a central microsite […]
New research has shown the immediate impact of the OpenRTB 2.3 programmatic standard on the native advertising market. During 2015 around one in six native campaigns (15%) were already being run programmatically. The study carried out by native advertising platform Adyoulike, analysing 1.3 billion in-feed native ads run in the UK throughout 2015, is the […]
A radical new bill design for SSE by global brand design consultancy Elmwood, has been welcomed by an array of consumer groups and could pave the way for the industry on better bill communication. Customer experience has been the driving force behind the new concept, bringing the essence of current regulations around energy billing to […]
Aren’t there mornings when you wake up with a song stuck in your head? You are so comfortable and so full of energy that you can’t hold yourself back. Jockey India’s latest film captures those mornings when you can’t help yourself, but start moving spontaneously. Jockey, the American innerwear and leisurewear brand has been making […]
Saatchi & Saatchi Poland / Interactive Solutions in partnership with Saatchi & Saatchi Singapore, launched a unique Amnesty International campaign that allows people to support important causes via their Facebook, Twitter and email accounts in an unexpected, new way. The Silent Protest app is activated when a mobile phone is turned to silent, using individuals […]
VocaliD, an innovative company that is pioneering the customization of digital voices for people with speech impairments, has tasked creative agency, Saatchi and Saatchi New York to create a new marketing campaign that will drive awareness and encourage people to share their voice. Founded in 2014 by speech scientist, Rupal Patel, VocaliD is the first […]