AKQA Coala.Lab, creative studio behind projects for Usher, Baco Exu do Blues, Nego Bala, and Emicida, has partnered with rising Brazilian rapper BK’ to create a visually stunning short film, “Diamantes, Lágrimas e Rostos para Esquecer” (Diamonds, Tears, and Faces to Forget). Filmed in Ethiopia, the film complements BK’s new album of the same name, […]
Instagram & TikTok series launches with Kevin Penrose, putting Ford’s electric vehicles to the test Ford Ireland and Travel influencer Kevin Penrose (@kevin_penrose_) have launched an Instagram & TikTok travel series, Single Charge Road Trips: Ireland Edition. Through a series of videos and at the helm of the new electric Ford Explorer, Kevin takes his viewers […]
Cadbury has unveiled its latest integrated campaign ‘Made to Share’, developed in partnership with its global creative agency, VCCP. The campaign, part of Cadbury’s Dairy Milk ‘Generosity’ brand platform, celebrates the everyday acts of kindness that bring people closer together. At its core, the campaign introduces limited edition Cadbury Dairy Milk bars designed to honour those small but meaningful gestures […]
Gamers can now negotiate their survival with fried chicken in a bold, first-of-its-kind campaign. KFC has found a new battleground to conquer: the virtual warzones of Call of Duty. In a playful yet disruptive collaboration with TBWA\RAAD, the iconic fried chicken brand is introducing the KFC “Bribe Bucket”, giving gamers a wild new way to […]
AMV BBDO creates a new campaign for global launch of Rexona’s new body deodorant, urging people to free themselves from the fear of body odour (B.O.) This week, the world’s No.1 antiperspirant and deodorant brand Rexona (also known as Sure, Degree, Shield) is rolling out a bold new campaign to promote the launch of its new Whole Body Deodorant […]
McDonald’s and Leo Burnett have unveiled Only at McDonald’s, a bold new brand platform that celebrates the unique fan truths surrounding their most iconic menu items. Rooted in the relatable experiences that connect McDonald’s fans across the globe, the platform highlights the distinctive ways people enjoy the brand. Spanning TV, social, radio, press and OOH, Only at […]
Transport for London (TfL), in collaboration with creative and media agencies of record VCCP and Wavemaker UK, have unveiled a striking new integrated ad campaign to mark its 25th anniversary. Drawing on the cultural capital of London, ‘Making Every Journey Matter for 25 Years’ shines a spotlight on the transformative improvements and innovations that have enhanced the lives […]
Home improvement retailer, Wickes, aims to galvanise the public into starting the year with some DIY with two new TV spots. The work, created by St Luke’s, builds on Wickes’s new brand platform, “Feel as proud as a peacock”, which was introduced in December 2024 and highlighted the brand’s range of kitchens. A 30-second hero […]
This January, Actimel is taking a bold approach to showcase the importance of supporting your immune system, especially during winter. A striking new billboard design, launching in London and Liverpool, will appear as though it has been battered and peeled away by harsh winter weather, creating an impactful visual message for passersby. The billboard’s text […]
– Study of almost 4,000 Gen Alpha/Z respondents reveals how brands can best engage the vital but elusive kid and teen audience – SuperAwesome, the leading youth technology and insights provider, has launched a groundbreaking in-depth study into the passions and fandoms that enable brands and IP owners to forge deeper connections with young audiences. […]