Platform centers on “flipping” the perception of volatility – recognizing opportunities it creates rather than focusing on challenges
Crowe LLP, a leading public accounting, consulting and technology firm in the U.S. with offices around the world, has debuted a new integrated brand platform entitled “Embrace Volatility.” The campaign, which seeks to flip the perception that volatility is something to fear to something that creates opportunity, was developed by StrawberryFrog, the world’s leader in “Movement […]
In an unusual move for a creative advertising agency, Arcana Academy has introduced Vitabots, a children’s vitamin brand, according to Executive Creative Director and Co-Founder of the agency, Shane Hutton. Hutton explains, “We have regular ‘What’s Your Best Idea?’ meetings at the agency. Doesn’t matter if the idea is related to advertising or not. If […]
Most of the best ideas seem to work naturally, even if they don’t fit the conventional mould. And often precisely because of that. A bit of intuition, trusting your instinct, taking a sideways look at the brief – it can be the same with people too. At StormBrands, we’re a fiercely independent creative agency and […]
Gannett, the largest U.S. newspaper publisher as measured by total daily circulation, is launching an ambitious brand campaign to promote local journalism in three of its largest markets: Nashville, Austin and Phoenix. The “Here For It” campaign, running now through October 2022, was produced in collaboration with Lexington, Kentucky-based ad agency Cornett to boost awareness of The Tennessean, Austin […]
Outdoor media features Pride icons made from the colourful range of stamps in Brighton, Cardiff, and Birmingham during this month
To celebrate LGBTQ+ Royal Mail employees and everyone else taking part at Pride events happening across the country in August, AMV BBDO has created an outdoor campaign that will be seen at the different pride parades this summer. The work is part of the brand’s ongoing relationship with the agency since last summer. The strategic […]
MSQ owned agency tasked with an integrated brand-to-demand effort
CrowdStreet, the leading online commercial real estate investment platform has appointed The Gate to be their first agency of record to build awareness, trust and interest in their brand. The Gate will be responsible for growing CrowdStreet’s leadership position as the most trusted resource for alternative investing in the real estate sector and making it […]
Insurance and sports worlds collide in new ads showcasing Plymouth Rock’s partnerships with the Patriots, Red Sox and Bruins
Plymouth Rock Assurance today announced the official launch of its latest multi-channel ad campaign titled, “The Bostonians.” Assembling a cast of characters from across the Boston sports world, the new creative positions Plymouth Rock as the go-to insurance provider for Boston sports fans. “Plymouth Rock was founded with the idea to offer more than just […]
Activation created in partnership with AMV BBDO and Spark Foundry is happening in London, Leeds and Manchester
UK leading tech retailer, Currys, has devised a disruptive outdoor campaign with a special build full of old and broken tech. Created by AMV BBDO and Spark Foundry, the innovative billboard launches the retailer’s Cash for Trash initiative. Interactive special build billboards have appeared in London, Leeds and Manchester full of old and broken tech […]
Football has a long history of uniting people both on and off the pitch and whilst many celebrated the Lionesses UEFA Euro win, conversations surrounding gender equality increased and were brought to the fore. Christian Aid picked up on this changing sentiment and has planned a reactive campaign to highlight gender injustice across the world. […]
Campaign launched on 4th August to promote the chance to win a masterclass training session with footballing heroes for local school or football club Competition part of retailer’s Eat Well Play Well partnership with home nation FAs Customers will be entered into draw when registering and buying an Eat Well product with Sparks – with […]
