New Balance have teamed up with Footballco for the launch of their new Headline Taker boot collection with a campaign that celebrates the stories of four players taking the headlines this season with a limited edition newspaper. The Headline Taker newspaper features the stories behind the successes of players featured in the campaign, such as […]
Studio.co.uk’s co-branded campaign features TV personality Josie Gibson and includes a series of £1000 giveaways ahead of Christmas
Online value retail specialist Studio.co.uk has bolstered its 2022 ‘Get Christmas Ready’ marketing campaign with major media partnerships with ITV Daytime and commercial radio group Global. The partnership with ITV includes a range of co-branded 30” TV adverts featuring TV personality Josie Gibson and competitions that give viewers the chance to win £1000 of Studio.co.uk […]
The Home Office worked with agency partner FCB Inferno
The Home Office is launching the second phase of its “ENOUGH – Violence Against Women And Girls” campaign created by FCB Inferno. Encouraging the public to challenge perpetrators of abuse against women and girls, the campaign reprises the TV ad that ran in March this year and unveils a range of new supporting digital, radio […]
Impero develops campaign to help Christian Aid drive government action on climate change
Creative agency Impero are helping to launch a 5-week campaign for Christian Aid in the lead up to COP27 – to raise awareness of the loss and damage the climate crisis is inflicting. Impero is hijacking social conversations to turn attention towards the effects of climate change on the Global South and to get UK […]
Armoury London, NOMAD and 2050 London build on 2021’s launch campaign’s success by bringing back tiny but mighty brand icon
‘Relax Darlings’ – she’s back. Aunt Helga, the UK’s favourite Teutonic tech wizard, is returning in a new brand positioning campaign for web hosting and cloud provider IONOS. The marketing drive aims to broaden IONOS’ reach and cement its position as the #1 digital partner to solve web-related problems for small to midsize businesses and […]
Healthcare company Bupa has launched a new brand campaign, redefining the meaning of health and wellness for the modern age. ‘This is health’, created for Bupa by MullenLowe Group, taps into a range of real human experiences to demonstrate how health needs have evolved. The upbeat 60” TV advert tells powerful individual stories, demonstrating that […]
New communication platform revealed by Grana Padano is scored by the late Ennio Morricone, legendary Italian composer
“Un’emozione italiana” (“An Italian Emotion”) is the title of the new international communication platform of Grana Padano. Serviceplan Italy developed the global multi-platform campaign, with the aim of evolving the positioning of Grana Padano to a global brand, associating it with the distinctive values of ‘Made in Italy’. The campaign features a commercial directed by […]
• World Mental Health Day, new data from a leading UK charity reveals a worrying mental health surge. • New video - called “The Feelings” - helps raise awareness of the suffering many frontline staff are experiencing
THE number of frontline workers seeking help with potentially suicidal thoughts has increased by over 70 per cent in the last year, the Laura Hyde Foundation (LHF) announces today. Disturbing new statistics compiled by the UK’s leading mental health charity for emergency service workers shows rising numbers of nurses, doctors, paramedics, midwives, police officers and […]
• New creative platform positions Virgin Media, as the leader of superior connectivity, with the fastest WiFi guarantee of any major broadband provider, meaning customers can stream YouTube content, with the promise of 20Mbps in every room or get money back • The bold ad ‘Highland Rider’ characterises Virgin Media’s WiFi guarantee and reliable connectivity through the visual metaphor of a highland cow riding a motorbike
Today, Virgin Media together with VCCP London releases ‘Why walk when you can ride?’ an integrated brand campaign to launch Virgin Media’s WiFi guarantee, demonstrating the internet provider’s commitment to delivering superior connectivity, reliability, and speed. The light-hearted and playful campaign will roll out throughout the UK across multiple formats and leads with a hero […]
Saatchi & Saatchi UK has launched a new visual identity for the NBA, which features in Hoop Cities, a new eight part, in-language docuseries exploring the culture, history and connective power of basketball in Europe. The dynamic visual identity uses the basketball court to frame the narrative, and leverages Saatchi & Saatchi’s conceptual design and […]