New initiatives for TV advertising measurement, data and metrics are urgently needed, say nine in 10 TV industry executives (93%), if the European TV industry is to remain competitive. This is the main finding from Adobe, Alphonso, Sky and TVBeat’s latest report – ‘Next Generation TV Metrics and Data Strategies: Priorities for the European TV Industry’ […]
Award-winning global brand experience agency Sense has launched an updated guide to experiential measurement called Real World Impact, 10 years on from the release of its original one in 2008. Many brands and agencies still struggle to measure experiential. Sense’s book outlines how experiential marketing CAN be successfully measured and it shares learnings and updated […]
My car recently came due for servicing, which ultimately delivered a rather interesting experience. I took the vehicle to the service centre on the designated day, but several things went wrong, and I didn’t get it back as planned. Needless to say, I was anything but happy. Why am I telling you this? Well, things […]