Matthias Brüll to oversee internationalisation of Mediaplus Group

Matthias Brüll to oversee internationalisation of Mediaplus Group

One of Europe’s largest independent media agency Mediaplus is taking another important step towards internationalisation. This May, Matthias Brüll will be assuming the newly created position of Managing Director Mediaplus International. The 51-year-old can look back on many years of experience in the German and international media industry and will be managing the further development […]

The first study of its kind demonstrating the qualitative impact of TV, YouTube, and Facebook video media

The first study of its kind demonstrating the qualitative impact of TV, YouTube, and Facebook video media

The amount spent on video advertising has risen continuously in recent years while more and more video formats have found their way into the market. One important aspect has thus far remained largely unexplained: How effective is video advertising on different media, and what role do positioning, contact frequency, and a combination of communication measures […]

Serviceplan Group’s leadership highlight their communication trends for 2018

Serviceplan Group’s leadership highlight their communication trends for 2018

As 2017 comes to an end, key leadership of Serviceplan Group have highlighted their communication trends for the coming year: My meta trend is “Changelocity” By this I mean the connection of change and velocity and thus the enormous and rapidly increasing speed of change, which has covered practically all our areas of life. Whether we are […]

The Mediaplus Group named the top-rated media agency in Germany

The Mediaplus Group named the top-rated media agency in Germany

The French independent market research institute RECMA, based in Paris, regularly assesses and evaluates media agencies across the world in a comprehensive ranking list. Factors such as pitch success, awards and customer portfolio are assessed. The evaluation is performed in 60 countries worldwide, with independent and network agencies being assessed in Germany. The Results In […]