Media and creation are inseparably linked in the House of Communication. For this reason, the Mediaplus Group has appointed a creative lead with an international focus for the first time. The task of the new Global Creative Lead Maximilian Schöngen will be to accompany global pitches and campaigns creatively and strategically, and to raise media to an innovative new level.
Maximilian Schöngen Appointed Inaugural Global Creative Lead of Mediaplus Group
Mediaplus Group Russia appoints Anna Vasilyeva as new CEO.
Vasilyeva joins Mediaplus Group Russia from OMD DaVinci, where she was Managing Director
Highly respected professional Anna Vasilyeva has been appointed new CEO of Mediaplus Group Russia. Vasilyeva previously held the position of OMD DaVinic at Omnicom. As the new CEO of Mediaplus Group, Anna Vasilyeva will be responsible for the development and implementation of the Group’s comprehensive strategy, as well as for the development of productive interaction […]
In Germany, a country with an extreme shortage of organ donors, if only you could order a life-saving organ online. After all you can buy almost everything else online, often with a next-day delivery. However, many seriously ill people wait many years for a donor heart, often dying before receiving one. So Mediaplus Group and […]
One of Europe’s largest independent media agency Mediaplus is taking another important step towards internationalisation. This May, Matthias Brüll will be assuming the newly created position of Managing Director Mediaplus International. The 51-year-old can look back on many years of experience in the German and international media industry and will be managing the further development […]
The amount spent on video advertising has risen continuously in recent years while more and more video formats have found their way into the market. One important aspect has thus far remained largely unexplained: How effective is video advertising on different media, and what role do positioning, contact frequency, and a combination of communication measures […]
As 2017 comes to an end, key leadership of Serviceplan Group have highlighted their communication trends for the coming year: My meta trend is “Changelocity” By this I mean the connection of change and velocity and thus the enormous and rapidly increasing speed of change, which has covered practically all our areas of life. Whether we are […]
The French independent market research institute RECMA, based in Paris, regularly assesses and evaluates media agencies across the world in a comprehensive ranking list. Factors such as pitch success, awards and customer portfolio are assessed. The evaluation is performed in 60 countries worldwide, with independent and network agencies being assessed in Germany. The Results In […]