Marketing to Men? BBD Perfect Storm’s research shows the pressure to succeed is real

By on    Latest, Marketing, Media  

Marketing to Men? BBD Perfect Storm’s research shows the pressure to succeed is real

New research has shown that brands need to rethink how they market to men: many old-fashioned, views of masculinity are still prevalent, thanks in part to the stereotypes seen in advertising. It also highlighted that the supposedly more progressive millennials and Londoners are among the main culprits when it comes to perpetuating an unrealistic view […]

Wieden+Kennedy Delhi Releases ‘The Mantastic Campaign’

By on    Advertising, Latest, Marketing, People  

Wieden+Kennedy Delhi Releases ‘The Mantastic Campaign’

http://www.youtube.com/watch?v=4bvjQAp0q_8 Nothing says man like the scent of Old Spice. And to that effect, Old Spice have unveiled a new integrated campaign that employs the services of Milind Soman and humour to launch its line of Old Spice Deodorants. Created by Wieden+Kennedy Delhi, the Smell Mantastic campaign revolves around a tongue-in-cheek view of what it […]