Wieden+Kennedy Delhi Releases ‘The Mantastic Campaign’

Nothing says man like the scent of Old Spice. And to that effect, Old Spice have unveiled a new integrated campaign that employs the services of Milind Soman and humour to launch its line of Old Spice Deodorants.

Created by Wieden+Kennedy Delhi, the Smell Mantastic campaign revolves around a tongue-in-cheek view of what it takes to be an Old Spice man, played perfectly by Milind Soman and directed by Siddharth Sikand of Boot Polissh films.

In a time where deodorant advertising is saturated with metrosexuals, Old Spice with its new Mantastic campaign is perfectly placed to stand out from the competition and firmly establish itself as the deodorant that separates the men from the boys.

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