A Star Named Maradona
This idea and execution came from Mercado McCann for CONMEBOL, the South American Football Confederation
A Star Named Maradona
Coca-Cola Launches New Global Campaign by Mercado McCann for the FIFA World Cup 2018
After two years of closely working together, Coca-Cola and Mercado McCann will honour the FIFA World Cup in Russia presenting one of the brand’s most meaningful advertising campaigns in 200 different countries. Mercado McCann was not only responsible for developing the Core Creative Idea (central idea) of the campaign: “being READY”, three of the four […]
Luis Suarez and Lionel Messi help Mercado McCann launch Uruguay and Argentina’s joint FIFA World Cup bid
Minutes before the start of the 2018 FIFA World Cup South American’s qualifiers match, between Uruguay and Argentina on August 31, the audience could see Luis Suarez and Lionel Messi, respectively the captains of each country’s national team, entering the football field wearing jerseys with the number 20 and 30. Buenos Aires based agency, Mercado […]
Coca-Cola Announces New ‘One Brand’ Global Marketing Approach
Marking a significant shift in its marketing strategy, Coca-Cola announced that for the first time, all Coke Trademark brands will be united in one global creative campaign: “Taste the Feeling.†Chief Marketing Officer Marcos de Quinto, who unveiled the “one brand†approach at a media event in Paris, said the strategy extends the equity and […]
New TyC Sports Ad by Mercado McCann sees football fan stay true to his word
TyC Sports is the leading sports channel in Argentina and keeps strengthening its bond with fanatics in a country that breaths football with fun and popular campaigns created by Mercado McCann. In its latest TV Spot we see a group of friends of a neighborhood football club telling a joke about one of them. They […]