For the new campaign for Metro Credit Union, Newburyport-based ad agency Mechanica asked Massachusetts residents what they expect from their financial institution and found a disheartening truth – consumers expect to be underserved and feel unprepared to manage their finances.The new “Here to Make Things Better” campaign rallies customers to demand more from their banks. The three 30-second spots, entitled […]
Metro Credit Union, one of the largest state chartered credit unions in Massachusetts, announced that it has named Mechanica, a strategic and creative agency based in Newburyport, Massachusetts, as its agency of record. Mechanica will be tasked with all communications efforts for the brand, including creative, planning and engagement strategies to broaden and differentiate Metro […]
