Havas Media has just been awarded a global media account with the leading tire company Michelin. The business was won after a pitch earlier in 2017 and will move to them from incumbent being MEC in July. Claire Dorland Clauzel, Executive Vice-President Sustainable Development, Brands and External Relations Michelin commented: “We are confident that Havas Media will help […]
http://www.youtube.com/watch?v=Ljx5U76wSEE Michelin, with the help of TBWA\Paris, releases an insider documentary about the intense countdown to victory at Le Mans 2013 through the eyes of Audi’s and Michelin’s teams. The Michelin Man’s brand get you inside the action through the production of a 15 minutes short-film, culminating piece of its recent content communication strategy. Three […]
