From today, consumers have the opportunity to view varied and up-to-date information on the welfare of cows. Arla Iris is the name of an app developed by Arla Finland that uses artificial intelligence technology. The app will be piloted on Tikka, an organic farm in Kurikka. Arla Single Estate Organic Milk will be the pilot product.
This is reportedly the first time in the world that artificial intelligence is used to give consumers up-to-date information on animal welfare. Arla Finland’s CEO Kai Gyllström explains that the purpose of the new innovative app is to meet consumer expectations. – It is important for people to be sure that the living conditions of dairy farm cows are […]
A grown man careers around London on a tricycle, asks a stranger to feed him baby food and burp him, plays with his food, sports a nappy, and swigs cows’ milk – it’s not a wacky new reality show but PETA’s latest video, available here, that highlights the absurdity of drinking milk after weaning. The prank […]
To help sell season tickets Swedish elite football team GAIS let a fan coach the team. It was during a local rival derby that the worlds first ‘Fanager’ took place in the dugout. Season ticket holders could apply to the position as the Fanager. One lucky fan got the chance to coach the team for […]
Creative agency Space has been appointed by Arla, the UK’s largest farmer-owned dairy company, to support the launch and ongoing development of a game-changing concept in the milk aisle: Arla Best of Both (BOB), the country’s first yellow-top milk. Space’s remit covers live brand activation as well as digital and social. Best of Both is […]