Tommy’s partners with Mindshare to launch Tommy’s Midwife Voice Skill ahead of schedule to help alleviate anxiety amid the COVID-19 crisis

Tommy’s partners with Mindshare to launch Tommy’s Midwife Voice Skill ahead of schedule to help alleviate anxiety amid the COVID-19 crisis

Global WPP media agency Mindshare today announces the launch of the Tommy’s Midwife Voice Skill as part of its partnership with pregnancy research and information charity Tommy’s. The Skill, initially available on Google and Amazon smart phones and speakers, is able to answer a wide range of personal questions that can cause many pregnant women anxiety or […]

SKYY Vodka And Mindshare USA Take A Stand To Support LGBTQ Journalism

SKYY Vodka Is Official Launch Brand for Mindshare’s LGBTQ Private Marketplace

SKYY Vodka And Mindshare USA Take A Stand To Support LGBTQ Journalism

Welcome to a new age of digital censorship—one that’s being unintentionally supported by the way advertisers buy media. As marketers seek to protect their brands from appearing in the wrong environments, today’s brand safety technology has inadvertently diverted media dollars from LGBTQ publishers and journalists through keyword exclusion lists. The context: Advertisers have hundreds to […]

Mindshare’s 2020 Trends report reveals UK society wants greater control on everyday issues

Mindshare’s 2020 Trends report reveals UK society wants greater control on everyday issues

Extensive consumer research reveals that people are starting to re-evaluate everyday values that sit at the forefront of tech, culture and media Mindshare today launches its 6th annual Mindshare Trends Report, revealing a pervasive sense of consumer uncertainty across technology, communications and culture. The main finding of the report showed that people want to have […]

Chris Peters, Performance Director at Mindshare joins GrowthMinds as Director of Client Growth

Chris Peters, Performance Director at Mindshare joins GrowthMinds as Director of Client Growth

London-based growth hacking agency, GrowthMinds has hired Mindshare senior manager Chris Peters into its newly created role of Director of Client Growth. This hire comes as GrowthMinds are rapidly scaling in their support of startups in the UK. At Mindshare, Chris led accounts for B​ P, Three and scaleups like Dollar Shave Club and Birchbox. […]

Ad agencies invite clients to help boost voter registration

Ad agencies invite clients to help boost voter registration

The #ItsOurTime campaign is calling on the UK’s advertising agencies to get their clients involved in boosting voter registration levels ahead of the 12 December general election. #ItsOurTime is a politically neutral campaign that is unleashing the firepower of the creative industries to get two million climate-concerned young people to register to vote by the […]

Holiday Inn & Holiday Inn Express named as partners to Absolute Radio Live in aid of Stand Up To Cancer

Holiday Inn & Holiday Inn Express named as partners to Absolute Radio Live in aid of Stand Up To Cancer

Holiday Inn & Holiday Inn Express have partnered with Absolute Radio to support radio’s biggest ever comedy night: Absolute Radio Live with Holiday Inn & Holiday Inn Express, in aid of Stand Up To Cancer, in a brand awareness campaign seeking to ‘reconnect the nation’ and champion real-life meet-ups for friends, family and colleagues across the […]

Dame Joan Collins calls for mobile customers to ‘ditch and switch’ to Three

Dame Joan Collins calls for mobile customers to ‘ditch and switch’ to Three

Three UK has teamed up with Hollywood icon Dame Joan Collins, calling for mobile customers to ‘ditch and switch’ their phone network, in a playful social media campaign launched on Three’s Instagram (@threeuk), Twitter (@ThreeUK) and Facebook feeds. The social content marks an industry-wide change, whereby from this week mobile customers can switch networks by simply sending a free […]

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