Creative industry collaborates on ‘The Great Reset’ to tackle the climate crisis and spearhead a positive ‘new normal’

• Research reveals that only 23% of the UK public believe advertising should encourage people to consume, shop and fly like before lockdown. • 77% think it’s the creative industry’s responsibility to encourage people to behave more sustainably, as we have during lockdown.

Creative industry collaborates on ‘The Great Reset’ to tackle the climate crisis and spearhead a positive ‘new normal’

Companies from across the UK’s creative industry have come together to launch The Great Reset, an initiative that hopes to maintain and promote the positive behaviours and environmental shifts created during lockdown. Global emissions have decreased by 7% thanks to lockdown, which the UN states is the same annual reduction required to keep global warming to […]

Mindshare UK’s COVID-19 consumer impact tracker finds a nation looking for clear, no-nonsense guidance

Mindshare UK’s COVID-19 consumer impact tracker finds a nation looking for clear, no-nonsense guidance

WPP media agency Mindshare UK has found a nation seeking clear, no-nonsense advice and support from public institutions and brands as people take action to cope with the impact of the nation-wide lockdown and comply with government advice. The initial survey was carried out in the first four days of the lockdown between March 20th and 23rd and Mindshare […]

Tommy’s partners with Mindshare to launch Tommy’s Midwife Voice Skill ahead of schedule to help alleviate anxiety amid the COVID-19 crisis

Tommy’s partners with Mindshare to launch Tommy’s Midwife Voice Skill ahead of schedule to help alleviate anxiety amid the COVID-19 crisis

Global WPP media agency Mindshare today announces the launch of the Tommy’s Midwife Voice Skill as part of its partnership with pregnancy research and information charity Tommy’s. The Skill, initially available on Google and Amazon smart phones and speakers, is able to answer a wide range of personal questions that can cause many pregnant women anxiety or […]

SKYY Vodka And Mindshare USA Take A Stand To Support LGBTQ Journalism

SKYY Vodka Is Official Launch Brand for Mindshare’s LGBTQ Private Marketplace

SKYY Vodka And Mindshare USA Take A Stand To Support LGBTQ Journalism

Welcome to a new age of digital censorship—one that’s being unintentionally supported by the way advertisers buy media. As marketers seek to protect their brands from appearing in the wrong environments, today’s brand safety technology has inadvertently diverted media dollars from LGBTQ publishers and journalists through keyword exclusion lists. The context: Advertisers have hundreds to […]

Mindshare’s 2020 Trends report reveals UK society wants greater control on everyday issues

Mindshare’s 2020 Trends report reveals UK society wants greater control on everyday issues

Extensive consumer research reveals that people are starting to re-evaluate everyday values that sit at the forefront of tech, culture and media Mindshare today launches its 6th annual Mindshare Trends Report, revealing a pervasive sense of consumer uncertainty across technology, communications and culture. The main finding of the report showed that people want to have […]

Chris Peters, Performance Director at Mindshare joins GrowthMinds as Director of Client Growth

Chris Peters, Performance Director at Mindshare joins GrowthMinds as Director of Client Growth

London-based growth hacking agency, GrowthMinds has hired Mindshare senior manager Chris Peters into its newly created role of Director of Client Growth. This hire comes as GrowthMinds are rapidly scaling in their support of startups in the UK. At Mindshare, Chris led accounts for B​ P, Three and scaleups like Dollar Shave Club and Birchbox. […]

Ad agencies invite clients to help boost voter registration

Ad agencies invite clients to help boost voter registration

The #ItsOurTime campaign is calling on the UK’s advertising agencies to get their clients involved in boosting voter registration levels ahead of the 12 December general election. #ItsOurTime is a politically neutral campaign that is unleashing the firepower of the creative industries to get two million climate-concerned young people to register to vote by the […]

Holiday Inn & Holiday Inn Express named as partners to Absolute Radio Live in aid of Stand Up To Cancer

Holiday Inn & Holiday Inn Express named as partners to Absolute Radio Live in aid of Stand Up To Cancer

Holiday Inn & Holiday Inn Express have partnered with Absolute Radio to support radio’s biggest ever comedy night: Absolute Radio Live with Holiday Inn & Holiday Inn Express, in aid of Stand Up To Cancer, in a brand awareness campaign seeking to ‘reconnect the nation’ and champion real-life meet-ups for friends, family and colleagues across the […]

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