Dame Joan Collins calls for mobile customers to ‘ditch and switch’ to Three

Dame Joan Collins calls for mobile customers to ‘ditch and switch’ to Three

Three UK has teamed up with Hollywood icon Dame Joan Collins, calling for mobile customers to ‘ditch and switch’ their phone network, in a playful social media campaign launched on Three’s Instagram (@threeuk), Twitter (@ThreeUK) and Facebook feeds. The social content marks an industry-wide change, whereby from this week mobile customers can switch networks by simply sending a free […]

Sanofi’s Opticrom teams with Mindshare to launch UK’s first voice-activated pollen alert

Sanofi’s Opticrom teams with Mindshare to launch UK’s first voice-activated pollen alert

Mindshare, part of WPP, and Sanofi, the global healthcare leader, have launched the UK’s first brand-led pollen alert on Amazon’s Alexa platform. In addition to being market-leading within the consumer health space, it is also the first voice-activated skill to use hyper-local data to notify users about high pollen counts in their postcode. It is […]

Mindshare launches audience-first customer decisioning tool, DX

Mindshare launches audience-first customer decisioning tool, DX

Mindshare, part of WPP, announces the launch of its audience-first customer decisioning tool, DX. By leveraging user experience principles in its approach, DX is able to reveal much more nuanced decision-making behaviours than many industry frameworks, unlocking new avenues of growth for clients. The launch is in response to emerging changes that Mindshare is seeing […]

Mindshare launches ‘Mindshare Trends 2019’, revealing pervasive consumer uncertainty in UK

Mindshare launches ‘Mindshare Trends 2019’, revealing pervasive consumer uncertainty in UK

Mindshare launched its 5th annual Mindshare Trends Report, which identifies the most pertinent trends for brands in 2019 across tech, culture and media. The report also uncovered the overarching theme of a public searching for control and information, against a backdrop of economic and political uncertainty in the UK market.  The report draws on extensive consumer research, […]

Mindshare’s Adam Fulford to join Proximity London as chief strategy officer

Mindshare’s Adam Fulford to join Proximity London as chief strategy officer

After an international search, Proximity London has named Adam Fulford as its new chief strategy officer (CSO). Joining from Mindshare, Fulford will report directly into CEO, Gabrielle Ludzker. A proven strategist and leader, Fulford brings a wealth of experience to his new role, having worked both client-side and across all key agency sectors including digital, […]

Nature Valley and Space are set to bring a taste of nature to the Nitto ATP Finals

Nature Valley and Space are set to bring a taste of nature to the Nitto ATP Finals

At 2018’s Nitto ATP Finals (11th-18th November), creative agency Space is launching an integrated social and experiential campaign promoting Nature Valley’s recently introduced ‘Nut Butter Cups’ and ‘Nut Butter Cocoa Hazelnut Biscuits’. The activation is set to bring the spirit of the great outdoors into one of the world’s biggest indoor arenas. Visitors to the […]

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