T-Mobile is launching their new ‘Opening Day’ spot to celebrate MLB Opening Day and the official opening of T-Mobile Park. This spot is the latest in a series of high-performing creative spots from T-Mobile and builds on the ‘T-Mobile Has You Covered’ campaign that launched back in September 2018 and introduced a new tone and […]
Shazam! has partnered with Snapchat to launch the first sponsored, voice-activated Snapchat Lens, meaning anyone can transform themselves into a superhero! Snapchatters simply have scan the Snapcode, say “Ok, Shazam!”, and with a flash of lightening their inner superhero will appear on the screen. The Snapcode is dotted around London on posters and billboards, making it super […]
Stronger-than-expected internet advertising will drive 4.7% growth in total global adspend in 2019, according to Zenith’s Advertising Expenditure Forecasts, published on March 25. That’s substantially ahead of the 4.0% forecast made in the previous edition of the report, published in December 2018. Zenith forecasts 4.6% growth in both 2020 and 2021, ahead of previous forecasts […]
PR and creative content agency, The Lucre Group, has announced the latest account win for its tech division; yboo. yboo is a free-to-download app designed to help people find the best mobile contract deal for them. The fast-growing start-up, based in West Yorkshire, is the first app in the world to offer consumers personalised network […]
TI Media has partnered with high-impact mobile advertising platform, Picnic, to create unique digital campaigns for brands using Picnic’s ‘Stories’ format across TI Media’s range of sites. The latest campaign, for PlayStation, sees the brand promote PS4 games including Spyro and Everybody’s Golf using the social media inspired stories format, and is the first of […]
One in five internet users have made a booking for travel or leisure activities after receiving a link or recommendation via private messaging apps – such as WhatsApp and Facebook Messenger – according to new research from GlobalWebIndex and socially-led creative agency We Are Social. The study, which looked at more than 3,000 internet users […]
Global experience agency Imagination, announces the opening of a new concept store experience – vivo Lab – in Shenzhen, China for Chinese smartphone brand vivo. The immersive experience, which is the first photography-oriented concept launched by a phone manufacturer, officially opened over the weekend. vivo, one of the world’s largest smartphone brands with over 200 […]
Bouygues Telecom won a lot of hearts over last Christmas with their awkward dad dancing to Redbone’s “Come get your love”. The ad collected over 150 million organic views and the soundtrack became the most Shazamed song in France over the Christmas period. Now a new humorous spot ‘Mamita’ by BETC, in line with Bouygues’ […]
Three UK has revealed it could save its customers £187 million worth of mobile roaming charges if the law changes after Brexit. The announcement is part of the mobile network’s commitment to continue offering roaming benefits following new draft legislation announced this year. The claim “Deal or no deal, our customers will save £187 million […]
Out There Media (OTM), a global leader in mobile advertising and data monetisation, continues its expansion in Africa and the Middle East, by being awarded the tender to build a digital advertising super hub for MTN Group. MTN Group operates in 21 countries throughout the continent and will make use of OTM’s award-winning mobile advertising […]