This St. Patrick’s Day, Uber is rewriting the marketing status quo by acknowledging the unspoken truth about the festivities: sure, you’ll have fun, but you’ll have the tried and true epiphany: “I want…no, I need to go home!” This new campaign, “Uber IrishXit,” created in partnership with Mother New York, is designed to help everyone Irish […]
For two decades, StreetEasy® has helped millions of New Yorkers find their place in one of the most complex real estate markets in the world. Now, as the brand marks its 20th anniversary, StreetEasy is launching its 2026 brand campaign, “Be a Forever New Yorker,” a love letter to the city and the people who […]
Building on the recent suburbs campaign film In Good Time, Uber and Mother return for the brand’s first-ever national holiday film, Close. At a time of year when families are coming together and putting their differences aside, the film highlights how a reliable Uber ride home from the airport — especially in the suburbs, where dependable transportation […]
Electronic Arts and Mother Los Angeles are back with a second live-action film campaign, this time for the Battlefield franchise’s first-ever free-to-play offering – Battlefield REDSEC. On October 10th, Electronic Arts and Battlefield Studios launched Battlefield 6™, the ultimate all-out warfare experience. EA and Mother LA partnered to bring Battlefield 6 squads to life in […]
This fall, Uber is turning its sights on the suburbs with its new brand campaign created in partnership with Mother New York. “There Are Drivers In Your Area” is rooted in authentic, everyday suburban experiences to tackle the challenge of making Uber relevant to the American neighborhoods synonymous with car culture. This campaign aims to show suburban […]
ADWORLD JOINS FORCES FOR THE WOMEN’S ASSOCIATION’S ‘FOR THE WOMAN’ CAMPAIGN TO SPOTLIGHT AND CELEBRATE THE DIVERSITY OF ROLES FOR WOMEN IN THE WORLD OF WORK Supported by McCann London, Craft London, Mother, Oliver, Taboola, Kekst CNC and Inkpact
‘For the Women’ Campaign By The Women’s Association With McCann, Mother, Oliver And 5 Other Companies
Zalando, Europe’s leading online platform for fashion and lifestyle, brings what matters to the forefront of its Christmas campaign – created by Mother and directed by Sam Hibbard at Somesuch. A heart-warming campaign celebrates the values of togetherness, like spending time with friends and family, sharing, caring, giving and spreading joy… things that never go […]
TripAdvisor, the world’s largest travel guidance platform, announced that Mother, an independent creative company with offices in London, New York, Los Angeles, and Shanghai, will be the brand’s new global creative agency of record. The business will be led out of its New York office. “In a world where divisions continue to grow among us, […]
Gymbox, the antidote to boring gyms that reset expectations in the fitness industry, has appointed Quiet Storm as its lead creative agency. Replacing Mother as Gymbox’s agency, Quiet Storm will focus on creating communications that emphasise what makes it different to other gyms. The agency’s first work will break in January 2019 with digital & […]
KFC is the UK’s chicken champion. Whilst the nation may get distracted with other poultry on the upcoming big day (the 25th December, if you needed reminding), KFC uses the festive period to remind the Great British Public that chicken is on offer for the other 364 days of the year. Turkey can have […]