SMARTY, the SIM-only mobile network owned by THREE UK, is launching the next extension of their Less Malarkey, More SMARTY campaign with exciting bespoke formats across Print and special build OOH. The campaign was developed by MSQ’s agency The Gate, Zenith Media and a media first delivered by Metro. This new creative expression of the […]
Former Dragon Rouge and Design Bridge exec, Emma Godfrey, to spearhead the studio’s ambitious US expansion strategy Global design consultancy Elmwood has appointed Emma Godfrey as its Managing Director in New York, in a critical hire for the MSQ-owned creative studio as it gears up for a new stage of US-led global growth. With a career spanning 20 years […]
Award-winning media & digital experience agency 26 announces it is becoming two specialised entities: 26PMX and 26 DX Leading digital experience and media agency 26, today announces a strategic transformation as it evolves into two specialised brands: 26PMX (Performance Marketing Experts) and 26 DX (Digital Experience). With an overarching ambition to enhance the already established […]
MSQ is creating a leader in joined-up brand and customer experience creativity with the merger of The Gate and MBAstack in London. The combined entity is called The Gate and is designed to partner progressive marketers looking for strong integration of brand building, customer experience and CRM, in order to build the powerful brands of […]
Elmwood, the global design consultancy owned by MSQ, has appointed industry heavyweight Daniel Binns as its new Global CEO, to help the agency deliver on its international ambitions and cement its position as one of the industry’s foremost creative design businesses. Binns joins Elmwood from Interbrand, where he’d spent more than a decade as part […]
SMARTY, the SIM-only mobile network owned by Hutchison 3G, launches this week a new fully-integrated marketing campaign, “Less malarkey, more SMARTY”. The campaign was developed by MSQ, whose remit joins-up brand, direct response, customer engagement and PR. Launched in August 2017, SMARTY is powered by the Three UK network and has a mission to bring […]
New global design agency model unveiled, combining expertise in creating distinctive, dynamic brands with MSQ’s digital content and distribution infrastructure MSQ now employs around 1,000 colleagues in the UK, Asia and the USA
MSQ acquires Elmwood to merge with Holmes & Marchant to respond to brand industry needs
MSQ announces the hiring of Nancy Aresu as President of The Gate New York. Aresu will replace the retiring Beau Fraser, who will remain at the agency through the end of March to allow for a smooth transition. Aresu brings to The Gate over 35 years of New York agency experience. Before taking this role, Aresu ran the New […]
Long-time US and Global Diageo Marketing Exec to Lead the Expansion
Smarts, the multi-award-winning PR and content agency, today announced the launch of a new business in the United States to expand its focus on popular culture and entertainment. The move presents the natural evolution of Smarts’ growth as brands continue to place more and more value on cultural connectivity. The US business, located on Fifth Avenue […]
Stack, one of the UK’s leading customer acquisition and engagement agencies, has promoted Nicola Nimmo to Managing Director. Previously Client Services Director, Nimmo responsibilities will include overseeing the day-to-day running of Stack, ensuring the agency provides a best-in-class service to existing clients, as well as unlocking new growth opportunities. This follows a number of key […]