Deira City Centre Shoppers Experience ‚ÄėThe Taste of Victory‚Äô with Jelly Belly Ice Cream

Deira City Centre Shoppers Experience ‚ÄėThe Taste of Victory‚Äô with Jelly Belly Ice Cream

Deira City Centre recently launched an exciting campaign which allows shoppers to physically experience the ‚Äėtaste of victory.‚Äô Due to the high temperatures and harsh outdoor environment, summer is generally the busiest period for malls in the region. City Centre Deira‚Äôs campaign, which is being executed during Dubai Summer Surprises, aims to go beyond the […]

Mullen Lowe MENA executes City Centre’s Mother’s Day campaign

Mullen Lowe MENA executes City Centre’s Mother’s Day campaign

Mothers are strong, compassionate, nurturing and brave. Just as every colour has its different shades, so does motherhood. City Centre wanted to uncover them all.¬†The regional arm of creative advertising conglomerate, Mullen Lowe MENA, recently launched and executed a two-day activation throughout all City Centre malls in the region. Shoppers were invited to express their […]