Muse – Marketing Communication News

Yves Saint Laurent’s Black Opium has a new muse in campaign by BETC Luxe and General Pop

By newsroom on August 30, 2018 Advertising, Latest, Marketing

Launched in 2014, Black Opium is today ranked 8th in Top World Fragrances. Four years after its launch and to support this success, Yves Saint Laurent Beauty wanted to renew the brand’s communication. To embody this new chapter, a new muse was chosen: Zoë Kravitz. The YSL Beauty Make up ambassadress and American actress was […]

JHP Designs Muse Shopping Centre’s New Incubator Store

By newsroom on February 15, 2018 Latest, Marketing, Media

Award winning design house JHP, have been appointed by French developer Apsys to create a radical new store concept. ‘The Collection by Muse’, located in the newly opened Muse shopping centre in Metz, France, is the ultimate incubator store. Its flexible design and centralised POS system allow it to host brands on a temporary basis. Brands […]