Creative change agency Born Ugly today announces the launch of the Royal Armouries’ summer campaign, Game Changers. By reframing the existing exhibition through an intriguing new lens and highlighting the Royal Armouries’ events calendar, including spectacles such as interactive jousting, Game Changers is designed to attract young families to the museum this summer. The campaign will go live on 20th […]
The São Paulo Pinacoteca, one of the most important museums in Brazil, has launched a campaign to increase visitor frequency. Created by F/Nazca Saatchi & Saatchi, the idea behind the campaign is to demystify the act of appreciating art and thus draw the public closer to the museum. In order to illustrate the concept “There […]
The Andy Warhol Museum has launched a new marketing campaign from MARC USA. Comprising print and digital, the ‘Summer’s Different Here’ ads feature ordinary images of summertime, like beach balls, flip-flops and hot dog buns, provocatively reimagined and presented as bold pop-art in Warhol style. “This campaign complements the provocative nature of the artwork currently […]