Leading PR and content agency, The Lucre Group, has announced its latest account win for its Home & Lifestyle division; True Instinct. True Instinct is a new super-premium pet food brand from the makers of Natures Menu, the UK’s number one and Europe’s leading expert in raw and raw inspired pet food. The new range, […]
Natures Menu, a premium natural pet food brand, has for the first time appointed a strategic and creative agency. HeyHuman secured the business following a three-way pitch during the summer and has been tasked with supporting the brand’s positioning and communicating its product innovation to trade and consumer audiences. HeyHuman’s first brief will be to […]