Snapchat Neuroscience Study Reveals AR Ads Deliver Uplift In Emotional Engagement And Immersion
Snapchat Neuroscience Study Reveals AR Ads Deliver Uplift In Emotional Engagement And Immersion
HeyHuman hires business director to drive creative neuroscience offering
Creative agency HeyHuman has announced the hire of Henry Moffett as business director.
He will report directly to Neil Davidson and Liz Richardon, agency CEO and managing director/partner respectively. Moffett will drive business growth and awareness of HeyHuman’s in-house neuroscience testing, HeyLab; and its on-site creative capability, HeyStudio. This will all be in close collaboration with Aoife McGuinness, the agency’s expert neuroscience consultant. Prior to HeyHuman, Moffett spent […]
Spotify and JWT Brazil Create the First Synesthetic Algorithm that Transforms Music into Flavour
The Flavor of Songs is the culmination of a six-month long study, where Tramontina – one of Brazil’s leading brands of cooking utensils—Spotify and J. Walter Thompson Brazil brought together neuroscientist Dr. Marcelo Costa, Head of the Neuroscience Department at the University of São Paulo, conductor João Rocha from the University of Kentucky, and Renato […]
Alexa or Alex? Neuroscience research reveals younger people prefer assistance from female voices
A major study of consumers’ subconscious reactions to digitised voices has revealed a significant bias towards female voices amongst people under the age of 35. The study, which used brain imaging technology to explore the neurological response to male and female voice assistants, discovered that respondents of both genders within a younger age group found […]
Creative agency CULT launches Mindscape, a voice-activated mental health app
The independent creative agency CULT has launched its first ever Amazon Alexa and Google Home voice app, Mindscape. Created to offer front-line support to people suffering from anxiety or a panic attack, Mindscape was released on October 9 and is the first product created by CULT Experiment, the agency’s new offering – an innovation lab […]
New Ocean Outdoor Study Reveals the Brand Building Power of Full Motion Digital Out of Home
Neuroscience research released demonstrates how full motion digital out of home (DOOH) campaigns are 2.5 times more impactful than content on static displays, delivering a powerful emotional experience comparable to that of television advertising. The research, conducted by Neuro-Insight for Ocean Outdoor, used brain imaging to explore the neurological impact of digital out of home […]