Dialling back the sweetness: The impact of a sugar tax on brands and how they market themselves

Dialling back the sweetness: The impact of a sugar tax on brands and how they market themselves

Momentum is building towards a sugar tax. What does this mean for Britain’s sugary brands? Earlier in March 2016, the Health Secretary, Jeremy Hunt, stated unequivocally that the idea remains on the table. He was echoing a statement made by the Prime Minister in January, and advice issued by Public Health England in October. The […]

Cheil UK creates tweet-powered sculpture to help #PutRedBack into the rainbow

Cheil UK creates tweet-powered sculpture to help #PutRedBack into the rainbow

Super excited! Out installation for #LDF15 goes live later today. It’s for a great cause @PutRedBack #PutRedBack https://t.co/0SRdWXjCUd — Cheil UK (@CheilUK) September 21, 2015 Cheil UK is launching a new social initiative, #PutRedBack, which aims to raise awareness of the restrictions on gay men donating blood, and to help shift the debate. The #PutRedBack […]

Actors Don Scary Masks For A Halloween-Inspired Anti-Smoking Campaign

Actors Don Scary Masks For A Halloween-Inspired Anti-Smoking Campaign

As the British National Health Service’s anti-smoking month, “Stoptober”, coincided with Halloween, HealthExpress decided to get spooky with its anti-smoking campaign. To reach out to the 10 million smokers in the UK, actors donned terrifying masks that show the detrimental effects of smoking and the physical damage smokers do to themselves if they continued to […]