Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC), has named Dylan Mouratsing UK Managing Director of its Annalect data and analytics division. In his new role, Mouratsing, who joins Annalect following his tenure as Global Chief Data Officer and Partner at WPP’s T&Pm agency, will oversee the design and delivery of data and […]
Omnicom Media Group (OMG) agency OMD UK has named Suzy Ryder CEO, effective immediately. In her new role, Ryder – who has been Chief Digital Officer at OMD UK since 2021 – will be responsible for leading the agency, focused on the continued development and future growth of the agency’s client partnerships, commercial operations, product, […]
Beatgrid, the single-source cross-media audience measurement solution, today announces a partnership with marketing and communications leader PHD Australia. The partnership comes in response to the growing need for single-source cross-platform measurement. Beatgrid addresses one of the most pressing concerns for global brands and marketers today, the accurate measurement for attribution of advertising investments. The partnership […]
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) has named Dan Clays CEO of OMG EMEA. In his new role, Clays – who has been CEO of OMG UK for the past four years – will oversee strategy, operations and the development and adoption of transformative capabilities to support […]
Adnami, which specialises in programmatic, high-impact advertising solutions, has announced a partnership with Omnicom Media Group in Sweden, with the leading global media network opting to work with the Danish tech company in order to optimise the delivery of high impact advertising for its wide range of clients. Adnami facilitates opportunities to stand out in […]
Today, Spotify and Omnicom Media Group announced the largest global, strategic podcast advertising partnership to-date. Through this partnership, clients of Omnicom Media Group agencies Hearts & Science, OMD and PHD will be at the forefront of the next era of podcast advertising powered by Spotify’s innovative, first-to-market podcast ad tech, best-in-class audience intelligence, and will have first-mover access to […]
Jura Single Malt Scotch Whisky have appointed DRUM as its strategic global content agency in a competitive three-way pitch. The Omnicom Media Group UK’s creative and content agency will work with the Scottish Single Malt Whisky whose distillery is based on the Isle of Jura in the Inner Hebrides off the West Coast of Scotland. […]
Leading cholesterol-lowering food brand, Benecol, has appointed Omnicom Media Group’s PHD Manchester to handle its media planning and buying in the UK. The account, which moves from Wavemaker, includes management of the UK media strategy across both online and offline channels for Benecol’s range of spreads, yoghurts, bars and drinks. “PHD Manchester’s data-led approach and […]
Blood cancer charity Anthony Nolan has launched a new film to increase the public’s understanding of the lifesaving work it does, and drive financial support. The film called ‘Without You’ tells the story of a young woman looking for someone special – a stem cell donor. The campaign created by DRUM, Omnicom Media Group UK’s […]
The Stroke Association, the UK’s leading charity dedicated to supporting people to rebuild their lives after stroke, is partnering with Channel 4 for its latest awareness campaign. Negotiated by Omnicom Media Group’s PHD Manchester and 4Sales in Manchester, the TV-led campaign will launch ahead of the charity’s Stroke Awareness Month in May to increase awareness […]