5 questions to guide your workout plan By Zihla Salinas, CEO, Yes& When independent agencies think about growth, the usual suspects show up first: new business, talent, maybe a sharper brand story—all important, of course—but there’s another growth muscle too many agencies don’t train until they need it: M&A. And by then, it’s usually too […]
Why smart companies are activating their executives and how to build a program around it By Elena Kacan – Social Strategy Director, Yes& I’ve been in social media strategy for more than a decade. I’ve watched platforms reinvent themselves, algorithms shift right after I perfected the playbook, and budgets chase every new format that promised […]
What a movie from the 1990’s can teach us about strategy and the current moment we’re in BY RG Logan – Chief Strategy Officer , StrawberryFrog Michael Keaton is one of the greatest actors of all time. He’s been Batman, Birdman, and Beetlejuice. As a child of the 90s, I was fortunate to grow up […]
By Frédéric Vaulpré, Senior Vice-President Glance Across the TV industry there are theories about the forces reshaping it, from cord-cutting and streaming fatigue to the gradual erosion of cinema-viewing. But spend a week in Los Angeles meeting the people who run these businesses, and a more nuanced picture emerges… It’s an industry undergoing profound, costly […]
A 500-consumer survey reveals the penalties of “playing it safe”: price shopping, private label switching, and weaker pricing power. There’s an appealing trap in CPG marketing right now. It looks responsible. Optimized. Sensible. Safe. And that’s exactly the problem. For mid-scale CPG brands, “safe” has started to carry a hidden fee. Because the system keeps […]
Kicking off the first in the Spotlight series for 2026, Product of the Year sat down with Cheez-It’s UK Senior Marketing Manager, Rui Frias, to unpack how the brand’s ‘moreishly cheesy’ newcomer bagged an award and conquered a discerning UK snacks market. Tell us about your product and why it resonates with the consumer. Cheez-It […]
An Opinion Piece by OXO USA The modern concept of luxury is not limited to what it used to be. It has reduced the element of “show off” and become more about making consumers feel premium. The reason is that modern consumers care more about the values, identity, and emotional depth of luxury brands than […]
By Caroline Whittaker, Strategy Director at Continuous The smartest brands don’t chase trends – they decode culture and influence it. Caroline Whittaker discusses how cultural insight drives lasting brand success. Cultural relevance isn’t something a brand earns once and keeps forever. It’s something you have to work at, constantly. And right now, the biggest risk […]
Rob Knight, Managing Director of Web Design & Development agency, Kitty In the beginning, web design used to be about one audience – humans. People with browsers, thumbs, short attention spans, and feelings. We crafted the look, the flow, the subtle cues that build trust. Then came the first great shift in discoverability. Search engines – from the early […]
By Ruben Goots – Co Founder and CEO, HAMLET The international controversy surrounding McDonald’s AI driven Christmas campaign has once again reignited a fundamental debate about artificial intelligence in advertising. After fierce criticism, the spot was taken offline, and McDonald’s together with its agency TBWA Neboko Amsterdam quickly reframed the narrative, stating that “it wasn’t […]