Take a look at the sales figures of any national newspaper and it doesn’t look good. What you see could be described as a steady decline to oblivion, what some would call the death of print. So, what better time to launch a new daily national newspaper? The New Day is not only politically neutral […]
How do you stay still and move forward at the same time? This is the question brands wrestle with, once they reach a certain stature in the marketplace. All that energy spent building a fantastic brand – the last thing you want to do is dilute it or compromise it in any way. And yet, […]
