RAPP has promoted Shiona McDougall to the role of Global Chief Strategy Officer. Whilst maintaining her role in the UK, McDougall will now also be responsible for leading RAPP’s strategic global offering across the network which spans APAC, Europe and The Americas. She will continue to report into Chris Freeland, RAPP UK’s CEO, while also […]
Proximity London has been appointed as the precision marketing partner for BBC TV Licensing following a year-long pitch process. The appointment continues the 15-year relationship between the BBC and the agency, which retains the account for the third time. Proximity will be responsible for managing TV Licensing’s full CRM programme, leading both the strategic direction […]
