In a UK first, neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH drives up eye dwell times and engagement
Viewing DOOH ads and content in outdoor environments increases brand affinity and awareness
In a UK first, premium digital out-of-home (DOOH) media owner Ocean Outdoor has established the powerful interplay between advertising and content in DOOH environments using neuroscience. With so few content media channels able to provide a shared sense of experience at scale, the new study establishes Ocean’s credentials as the fourth broadcast channel. With its […]
Frozen drinks may not immediately come to mind when you think of Halloween, but the largest frozen drinks supplier in the UK, Vimto Out of Home (OOH), is set to change that. Following the successful launch of blood orange Starslush last Halloween, the latest promotion heroes the popular flavour. And with add-ons boosting uplift in […]
With the UK’s most anticipated sporting event of 2018, the FIFA World Cup Russia, now well underway, and England emphatically qualifying for the knockout stage after thrashing Panama 6-1 on June 24, the next few weeks are set to be a perfect opportunity for brands to capitalise on consumer interest in the World Cup using out-of-home […]
Grand Visual kicks-off a unique, large-format Augmented Reality (AR) experience at Zürich’s main train station for Coca-Cola. The campaign celebrates the FIFA World Cup and the soft drinks brand continued support of the game. Lucky fans get to experience firsthand, what it’s like to play alongside Switzerland’s Xherdan Shaqiri on-screen. Participants are treated to […]
Ocean Outdoor has increased its presence in Manchester with new locations, a new office, more staff and the launch of the City’s first ever Two Towers digital out of home (DOOH) structure which dominates The Mancunian Way. Audi and JD Sports are the launch partners for Two Towers Manchester which goes live on April 23, […]
Out-of-home (OOH) and location marketing specialist Posterscope has fused its proprietary Out of Home Consumer Survey (OCS) with Route data to enable its planners to plan and buy OOH against a client’s core planning audience. The OCS Route Fusion has been integrated into Posterscope’s location analytics, planning and trading platform ECOS and will allow its […]
A new report published on January 24, reveals that using out-of-home (OOH) within advertising campaigns increases market share growth by 36 percent, boosts profit growth by 20 percent and attracts 15 percent more new customers compared to campaigns that shun OOH. The report, compiled by esteemed industry analyst Peter Field and commissioned by Rapport in association with the IPA, examines […]
Samsung is taking advantage of March 20’s eclipse with the launch of an eclipse-themed multichannel campaign around its new Galaxy S6 handset. The push, which forms part of Samsung’s global ‘Next is Now’ campaign, launches the pre-order of the Samsung Galaxy S6 in the UK in print, social and OOH. The creative features the new […]
California might well be the world capital of outdoor advertising, but the medium is coming under increasing regulatory pressure, as state and local governments respond to complaints about the proliferation of illegal or simply unwanted outdoor ad displays. Most recently, Governor Jerry Brown signed a law designed to crack down on illegal mobile advertising, in […]
Levi’s has launched an out-of-home (OOH) campaign in East London as part of its #MakeOurMark project. The #MakeOurMark activity spans outdoor, social media and interactive events. It has aimed to encourage up-and-coming creative talent from across the UK to contribute words, images and videos through Twitter, using the hashtags #MakeOurMark and #Moves. The latest effort […]
